what I'm stocking up on for summer as the founder and CEO of Saie

@laneycrowell

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SoundTikTok sound · original sound - omw_.edits

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Saiesaiehello.com

Saie hello to super clean makeup. Built by beauty experts and inspired by you. Discover elevated essentials made of superhero ingredients for dewy, no-makeup makeup skin.

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Why it worked

The video leverages the creator's authority as the founder and CEO of the brand, combined with a soft-sell approach showcasing popular summer products. The use of visually appealing product shots and concise descriptions of benefits likely resonated with the audience, driving engagement and interest in purchasing.

Summary

The founder of Saie shares her favorite summer beauty products from the brand, including Glowy Super Gel, Slip Tint Tinted Moisturizer, Dew Bronze, SuperSuede Radiant Baked Bronzer, Dew Blush, SuperSuede Powder Blush, Glossybounce, and CitySet Setting Spray. She highlights the benefits and uses of each product for achieving an effortless summer glow.

Structure

1Introduction of the founder and purpose
2Showcase of Glowy Super Gel
3

Original caption

Stock up on your @Saie favorites at 20% off this weekend only at saiehello.com! These are my ride or dies for an effortless glow all summer ☀️ #saiebeauty #beautyfounder #grwm #summermakeup #saieglowysupergel

More from @laneycrowell

Product placement

The video showcases multiple Saie beauty products, including Glowy Super Gel, Slip Tint Tinted Moisturizer, Dew Bronze, SuperSuede Radiant Baked Bronzer, Dew Blush, SuperSuede Powder Blush, Glossybounce, and CitySet Setting Spray. The founder and CEO of Saie presents each product and explains its benefits for summer.

Call to action

Stock up on your @Saie favorites at 20% off this weekend only at saiehello.com!

On-screen text

what I'm stocking up on for summer as the founder and CEO of Saie Glowy Super Gel Sunglow is my secret to looking like I always just came back from vacation. It's noncomedogenic and perfect for a summer glow without breakouts in the heat Slip Tint Tinted Moisturizer My holy grail for sunny days. It has the perfect "your skin but better" finish and has SPF 35 Dew Bronze The easiest way to bronze. It blends like a dream and melts into my skin without ever looking patchy SuperSuede Radiant Baked Bronzer For that "just spent a week in Italy" bronze, I always reach for this. I love stacking it on top of Dew Bronze. Doesn't look like powder, just looks like skin Dew Blush Viral for a reason! The ultimate summer cheek. Spicy will give you that cute sunburnt flush (minus the sun damage) SuperSuede Powder Blush Love setting Dew Blush with this or wearing it on its own for summer nights. It has a gorgeous skin-like blurring finish Glossybounce The one thing always in every single bag. Gives you the perfect juicy, hydrated lip for summer CitySet Setting Spray How I lock in my look without losing my glow. A few mists locks in my look for 16 hours even on the hottest days