There's actually a lot of

@saasliam

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Selling · SaaS › Marketing Tool

ListKit

Why it worked

The video explains a common pain point for businesses (email deliverability) using a clear analogy and highlighting the negative consequences of not addressing it, making the information relatable and valuable.

Summary

The video discusses the importance of using verified email leads, explaining that sending emails to unverified contacts can harm sender reputation with services like Google. This can lead to emails being sent to spam, even for verified contacts.

Structure

1Companies sending emails off primary domains
2Importance of verified leads
3Paying for data
4Analogy to phone numbers
5Impact on sender reputation
6Emails going to spam

Product placement

ListKit ACTS: it is a tool that helps ensure emails are sent to verified contacts, which is important for sender reputation. Removing it would change the video's topic. Google ACTS: it is mentioned as a service that monitors sender reputation. Removing it would not change what happens in the video.

Original caption

Great talking to ListKit founder, Andre about the importance of cold emailing correctly FULL PODCAST ON YOUTUBE 💻 #SaaS #saasmarketing #metaads #meta #metamarketing #marketing #software #softwarecompanies #softwaremarketing #b2b #b2bsaas #b2bmarketing #b2bsaasmarketing #listkit #andrehaykaljr #saaspodcast #podcast

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FULL PODCAST ON YOUTUBE 💻

On-screen text

There's actually a lot of companies out there that are still you know sending emails off primary domains doing like 40 emails per day 50 emails per day like so how how important is that part of ListKit whether the the leads are verified like why does that matter why should people care about that yeah so it's the most important part it's like you're paying for data right and so you wanna pay for data that's actually good like would you go and pay for a phone number where you call them and you can't actually connect like no and so it's the same concept with email it's like if you email this person and it never actually gets sent to that person why should you have to pay for that email um and not only is it like a missed opportunity but it's also gonna affect the emails that you send to verified contacts as well because whatever email you send that bounces back it hurts your sender reputation with with people like Google to the point where they're gonna start taking you out of the inbox and moving you in the spam even for emails that are verified

Transcript

There's actually a lot of companies out there that are still, you know, sending emails off primary domains, doing like 40 emails per day, 50 emails per day. Like so how how important is that part of ListKit whether the the leads are verified? Like why does that matter? Why should people care about that? Yes, so it's the most important part. It's like you're paying for data, right? And so you want to pay for data that's actually good. Like would you go and pay for a phone number where you call them and you can't actually connect. Like no. And so it's the same concept with email. It's like if you email this person and it never actually get sent to that person, why should you have to pay for that email? Um and not only is it like a missed opportunity, but it's also going to affect the emails that you send to verified contacts as well because whatever email you send that bounces back, it hurts your sender reputation with with people like Google to the point where they're going to start taking you out of the inbox and moving you into spam even for emails that are verified.