A new wave of SaaS companies are being created

A new wave of SaaS companies are being created. I speak with them all the time. I even work with them. They're low funded or bootstrapped. They leverage owned traffic so they don't have to sacrifice their margins to big tech. And when they do paid traffic, they're able to do so profitably because they find channel message fit. They're lean. They test and move fast and they're on the cutting edge using things like code, email 3.0 and conversion focused frameworks. By the time people sharing these tactics and tech on LinkedIn, these companies have already been doing it for several months already, moving fast, staying lean, being profitable and stealing market share from their slow moving competitors. When markets shift like they have been over the last several months, new opportunities arise, so you've got to make sure you're on the cutting edge.