$0 to $20M in 3 years, here's what I learned

Okay, so here's what I learned from helping SAS company grow to 20 million ARR in three years and by the way, this company was completely bootstrapped. They hadn't raised a single penny of external investment and it's just like, you know, the dozen of other companies I've helped to find traction and ultimately product market fit. And you see a lot of people think to grow a SAS company, you need to be able to raise millions of dollars in investment and use that money to build a large team, get a nice office in a popular city and then pour everything else into building a world-changing product. And this is just wrong for the most part. It's a narrative that was created by venture capitalists, VC's who are basically just institutional sales reps for large funds. Now, most successful sa founders I know didn't go to top universities. Some didn't even go to university like myself and they don't have the desire to give away their equity to investors and be forced to to play this game where you use short-term tactics to grow just to have, you know, bloated valuations. Think about it. VC's they play this um quantity game. where they invest into dozens or hundreds of startups and hope that just one or two of those startups get a big exit. Whereas the individual founders, they're playing an all-in game where they need their company to succeed, otherwise they can just potentially ruin their life. And so VC's and founders are they're playing two different games incentivized by different things. And over the last couple of years, specifically after the market crash of uh 2022, this narrative by VC's has been unravelled, you know, rather than raising millions of dollars and following this growth of all cost narrative. Companies want to grow more efficiently and they want to prioritize long-term profitability. And this is what I've learned by helping this startup scale to 20 million AR and the dozens of other founders I've worked with. You know, if you focus on the fundamental such as understanding your market on a super, super deep level, so you can know what urgent problems they have. Then developing a message that resonates with these problems, then building a product that solves these problems better, faster, cheaper than anyone else. And then finally using modern marketing and sales strategies to distribute that product without having to pour money down on the drain. You know, it sounds simple but everything in life is simple. You know, most people are just either too lazy or entitled to to do the basics well. And if you do this well, you can build a shop company to millions in revenue with just a team of 5, 10 or 20 people and retain the majority of your equity rather than requiring hundreds of people and you know, have investors controlling your every move.