Good engineers never post their work.

@cluelysocial

5.9K followers · usually 5.8K views a post

Views

297.4K

Likes

21.1K

Comments

97

Shares

622

Selling · SaaS

Cluelyseen in 17 videos →https://cluely.com ↗

Why it worked

The video leverages the authority of a '$15M founder' to deliver a contrarian take on startup marketing, making the advice feel high-value and actionable.

Summary

A founder explains that startups should post content daily rather than waiting for major product launches to gain traction. He uses his own strategy of frequent posting to illustrate the importance of content volume.

Structure

1Identify the problem with traditional startup launch cycles
2Explain the missed opportunity of daily content
3Contrast big company launch schedules with daily posting
4Commit to a daily posting strategy

Product placement

The product Cluely is mentioned in the caption and tagged as @trycluely, serving as the brand behind the founder's advice.

On-screen text

$15M founder drops advice for startups

Original caption

$15M founder cracks the code for virality @trycluely #sf #founder #cs #startup #cluely #genz #entrepreneur #columbia #techtok #ai #code #advice #career

More from @cluelysocial

Their other posts in the index, biggest breakout first.

Transcript

Good engineers never post their work, and good startups very rarely. Like they'll do a launch once every three months. You can get away with doing a launch once every day, and and people will watch it. But but people just haven't caught on because engineers just don't understand that there's so much more quantity of content that everyone is consuming. If you launch every day, you will get views every single day. And uh big companies with impressive launches, they launch every year maybe. And then it's just just like like now there's 364 days, the days of the year where you're not launching anything. Like I get I'll be launching something then. Like and I'll be posting every single day.