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38.5Silent UGCOther hook
Hook
You never know what side of the ball will land facing up
@benjiballforall
105.0K followers · usually 7.4K views a post
Views
286.2K
Likes
18.0K
Comments
101
Shares
8
Why it worked
The video uses a high-stakes, relatable moment from a game to showcase the product's unique mechanic, creating curiosity about how the game works.
Summary
A group of people are playing a game called Benji Ball in a large event space. The video shows a player hitting the ball, which lands in a way that determines the outcome of the play.
Structure
- 1Player prepares to hit the ball
- 2Player hits the ball
- 3Ball lands on the floor
- 4Players react to the outcome
- 5Text overlay declares the result
Product placement
The game being played is Benji Ball, which is the product being promoted.
On-screen text
You never know what side of the ball will land facing up
OUT!
Original caption
You just never know #yardgames #outdoorgames #beachgame #backyardgame #backyardgames #homeruns #gameofchance #benjiball
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