I recently had the biggest day in the history of my business.

@benjiballforall

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Promoted product

Benji Ballbenjiball.com

Benji Ball is an indoor/outdoor adaptable version of baseball. Bring it to the beach, your backyard, a gymnasium, or a field to enjoy all of its fun.

17 videos

Why it worked

The video showcases a heartwarming and inclusive event, appealing to viewers' emotions and demonstrating the product's positive impact. The creator's personal involvement and passion for the cause likely resonated with the audience.

Summary

The creator discusses the success of the Benji Ball program, which provides baseball leagues for individuals with disabilities. They recount attending a Benji Ball Day event in South Carolina, highlighting the joy and inclusivity of the program.

Structure

1Introduction to Benji Ball and its mission
2Personal experience attending a Benji Ball Day event
3Description of the event's positive atmosphere
4

Original caption

Throwback to one of my favorite days since starting Benji Ball! This is a repost of Benji Ball Day hosted by The Rock Hill Miracle League! It is so amazing to see all of the incredible programs that have implemented Benji Ball. Where should I go next?! #yardgames #outdoorgames #beachgame #backyardgame #backyardgames #homeruns #benjiball

More from @benjiballforall

Product placement

The video prominently features the Benji Ball product, including a custom die with game outcomes and a blue bat. The creator also holds up a banner with the Benji Ball logo and website.

Call to action

Where should I go next?!

On-screen text

BENJI BALL Inclusive & Adaptable Baseball Tag Us @BenjiBallForAll www.benjiballforall.com

Transcript

I recently had the biggest day in the history of my business. Here's the story. There's a wonderful program called the Miracle League that is a baseball league for children and adults with disabilities. They have leagues all around the country. I've loved this program ever since I heard of them a few years ago and I knew that Benji Ball would be a great addition to their offerings. A few of the leagues have gotten their own sets and a couple weeks ago I got a message from Terry, the director of the Rock Hill Miracle League program itself in South Carolina. She told me they were hosting a Benji Ball Day for all of their participants. I knew I couldn't miss out on it. I got on a plane and flew from Los Angeles to South Carolina to be there in person. Over 100 people showed up. The players got to try out and play Benji Ball. Everyone was smiling, dancing, and having fun. This was the first time I truly got to see Benji Ball in action and impactful way. I'm so thankful to the Miracle League for putting this event on and on an even better note, since then, a few more Miracle League programs have decided to host their own Benji Ball events as well. This game truly is for everyone and I cannot wait to see it in parks, fields, backyards, beaches, and gyms across the country.