@ebonyswope — 5,645x breakout

Loading video…

I go to a old school hairstylist.

@ebonyswope

97.1K followers · usually 541 views a post

Views

2.8M

Likes

403.0K

Comments

6.5K

5.2K

Why it worked

The video uses a relatable 'us vs. them' narrative that taps into common frustrations with modern service experiences, fostering strong audience engagement through shared sentiment.

Summary

The creator compares the experience of visiting an old-school hairstylist versus a modern one. She highlights the personal, professional, and respectful service she receives from her preferred stylist.

Structure

1Introduction of the old-school stylist theme
2Comparison of booking and shampooing processes
3Highlighting the care and professionalism of the stylist
4Contrast with modern salon trends like gossip and decor
5Final reveal of the finished hairstyle

On-screen text

Shampoo Detangle How much hair I shed Blow Dry More heat protectant Flat Ironing

Transcript

I go to a old school hairstylist. Of course I didn't have to shampoo my hair before I came. I go to a old school hairstylist. Of course I didn't book this appointment on a website that cussed me out and then made me pay a $50 deposit. I go to a old school hairstylist. Of course she detangled my hair with love and care instead of ripping it from my scalp. I go to a old school hairstylist. Of course nobody was in the chair when I got there on time for my appointment. I go to a old school hairstylist. Of course we had great conversation instead of her talking on the phone with airpods the entire appointment. I go to a old school hairstylist. Of course she trimmed my hair in sections instead of cutting my hair directly across my back. I go to a old school hairstylist. Of course she knows how to use Marcels. I go to a old school hairstylist. Of course she didn't have a grass wall in her shop. I go to a old school hairstylist. Of course we didn't gossip about other hairstylists while I was in the chair.

Original caption

I’ll stick to my old school hair stylist! I don’t want NATHAN to do with yall new school $200 silk press girlies🤷🏾‍♀️ #hairstylist #oldschoolhairstylist #silkpress #blowout #bookingsite #bookingrules #silkpressnaturalhair