Your scalp has been dry and flaky and it's even bleeding sometimes

@ebonyswope

97.1K followers · usually 541 views a post

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2.3K

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SoundTikTok sound · original sound - ebonyswope

Promoted product

DermaHarmony

Why it worked

The video effectively addresses a common and uncomfortable problem (scalp psoriasis/dryness) with a relatable personal story and a clear solution. The visual 'before and after' and the detailed usage instructions build trust and provide practical value, making the promotion feel natural and helpful.

Summary

The creator shares their experience with scalp psoriasis and dry, flaky scalp, showing the before and after results of using DermaHarmony shampoo. They provide instructions on how to use the shampoo for best results.

Structure

1Showing the problem (dry, flaky, bleeding scalp)
2Relating to the viewer's problem
3Introducing the solution (DermaHarmony shampoo)
4Showing the results after 4 days
5Explaining how to use the shampoo

Original caption

MY SCALP IS SO MUCH BETTER NOW!! #psoriasis #psoriasisawareness #dryscalp #itchyscalp #scalphealth

More from @ebonyswope

Product placement

The brand name on the shampoo bottle is "DermaHarmony". It is a shampoo that is used to treat scalp psoriasis and dry, flaky scalp. The creator uses it and shows the bottle, so it ACTS. Removing it would change what happens in the video.

Call to action

I'll link it in the orange card.

On-screen text

SCALP PSORIASIS, DRY/ FLAKY SCALP

Transcript

Your scalp has been dry and flaky and it's even bleeding sometimes. Yeah, I relate. I used to have the same problem. Until I switched to this DermaHarmony shampoo and I've been using it ever since. This is four days after washing it. You can see that my scalp is healthy. The tip that I give everybody to help this works even better is to make sure your hair is fully, fully wet. Put this on and rub it in, let it suds up and then let it sit for five minutes. It is gonna soften all those damn flakes off of your scalp and it's gonna make it so much easier for you to go in and scrub it after that. It literally changed my life. So I'll link it in the orange card.