Why it worked
The post uses a relatable and humorous meme format, leveraging a common interest in Excel and wordplay to create engaging content that subtly promotes a novelty product.
Summary
The first slide shows a text conversation where one person claims to have dreamt about the other, who humorously responds by asking if they were using Excel. The second slide reveals a mug with an Excel spreadsheet design and the text "Freak in the Sheets," implying the mug is the subject of the dream.
Structure
- 1Text conversation hook
- 2Humorous response about Excel
- 3Reveal of the 'Freak in the Sheets' mug
Product placement
The video promotes a mug with an Excel spreadsheet design and the text "Freak in the Sheets."
On-screen text
i seen you in my dreams last night
Was I using Excel?
no?
then it wasn't me.
X
Freak in the Sheets