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4.0KText-HeavyStory Open hookB2B
Hook
i seen you in my dreams last night
@youraveragefinancebro
307.3K followers · usually 4.6K views a post
Views
14.7M
Likes
2.2M
Comments
7.3K
Shares
69.7K
Why it worked
The post uses a relatable and humorous meme format, leveraging a common interest in Excel and wordplay to create engaging content that subtly promotes a novelty product.
Summary
The first slide shows a text conversation where one person claims to have dreamt about the other, who humorously responds by asking if they were using Excel. The second slide reveals a mug with an Excel spreadsheet design and the text "Freak in the Sheets," implying the mug is the subject of the dream.
Structure
- 1Text conversation hook
- 2Humorous response about Excel
- 3Reveal of the 'Freak in the Sheets' mug
Product placement
The video promotes a mug with an Excel spreadsheet design and the text "Freak in the Sheets."
On-screen text
Original caption
Most definitely was not me. @Microsoft 365 #finance #financebro #excel #exceltips #exceltricks
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