Why it worked
The video demonstrates a practical and impressive new feature of a widely used product (Siri on iPhone), making it relatable and shareable for a large audience interested in technology updates.
Summary
The video showcases a user testing the new Siri on an iPhone. Siri successfully understands and responds to commands, such as informing parents about a trip to Miami and setting an alarm.
Structure
- 1User initiates interaction with Siri
- 2Siri confirms a message to parents
- 3Siri sets an alarm
- 4Siri provides flight information
Product placement
Apple: ACTS - The iPhone is operated to interact with Siri. Removing it would change what happens in the video.
Siri: ACTS - Siri is the AI assistant being tested. Removing it would change what happens in the video.
On-screen text
Trying the new Siri
Do you want to send it, or change it?
My Parents
Messages
I'm going to Miami
Set an alarm for 8 AM
Friday 21 June
12:00-13:00