Siri is finally alive!

@appledsign

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Siri AIseen in 5 videos →

Why it worked

The video leverages the excitement around a major tech company's new AI integration, presenting it as a significant advancement ('finally alive!') and a 'game changer' for their ecosystem, which appeals to a broad audience interested in technology and Apple products.

Summary

This video showcases the new Siri AI integrated into Apple's Vision OS, highlighting its ability to be visualized in 3D space and interacted with through gaze and voice commands. It demonstrates how Siri can provide information about shows and check availability, suggesting a significant upgrade to the Apple ecosystem.

Structure

1Introduction of Siri AI on Vision OS
2Demonstration of 3D visualization and spatial placement
3Interaction via gaze and voice
4Example query about a show's premiere

Product placement

Siri AI is demonstrated as a core feature of Apple's Vision OS, with its interface and capabilities shown on a large screen during a presentation.

On-screen text

Siri is finally alive!

Original caption

Siri AI will come for your iPhone. This will be a game changer and will be integrated in the whole Apple ecosystem! #siri #apple #siriai #visionos #ios27

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Transcript

On Vision OS, Siri AI takes full advantage of the powers of spatial computing with a 3D visualization of Siri that you can place anywhere in your space. And you don't have to say Hey Siri, just look at Siri and start speaking. Tell me about the show Silo. And check if you're free when it premieres.