Do you want to be like the Grace Beverley’s, Aimee Smale’s, and Pia Mance’s of the world, but you don’t know how to build your personal brand to that level?

The video provides high-value, actionable advice on a specific professional pain point (getting press coverage) while establishing the creator's authority as an expert in the field.

The creator explains how to get featured in the press by finding a relevant hook for your founder story and starting with smaller, local publications. She also suggests using the hashtag #journorequest on X to find opportunities to pitch yourself as an expert to journalists.