Caleb Hearon, the

Caleb Hearon, the comedian creator, plays Charlie. I'm the second assistant. Miranda Priestly's assistant in the new Devil Wears Prada 2 film. And this is such a great indication of how choosing a niche, building a personal brand, staying consistent with it can change your life. These opportunities that happen for creators like Caleb often feel like they come out of nowhere. So like Addison Rae suddenly performing at the Grammys and having a Grammy-nominated song, or Alex Earle securing a Netflix show, or even just launching her new brand, Reale Actives, it feels like it comes completely out of the blue. But it's actually a culmination of actively showing up consistently and not giving up when you have low views or engagement or you feel like you're not getting anywhere. Caleb started posting on TikTok in 2021, but before that, he was posting on Twitter, trying to get his clips seen, and he was actually turned down by SNL. So he decided to go online and create his own presence in comedy. So whilst he was doing stand-up at various clubs, he was posting to clips consistently, which eventually led to virality, which led to the creation of an audience over time, better stand-up opportunities, and then the opportunity to become an actor and be in films like The Devil Wears Prada 2, which is one of the most anticipated films of 2026. So that's five years of posting on TikTok and that's not even considering all the work that went in prior to that. This growth into film is not an accident. It's literally evidence of how people find success with their personal brand when they have a clear purpose, a clear strategy, and an absolute refusal to give up. By the way, I build personal brands for founders and creators. I have a personal brand growth guide in my bio if you want to create your own strategy. But if there is anything you should take away from this video, it's that you need to keep going.