001 @georgiagadsbybypr 2026 5 lessons founders can learn from the launch of

001 @georgiagadsbybypr 2026 5 lessons founders can learn from the launch of reale actives 002 @georgiagadsbybypr 2026 PR stunts still get people talking Alix's billboard stunt had everyone on social media speculating on what she could be doing, teasing her brand launch puzzle piece by puzzle piece. Influencers also received PR packages of puzzle pieces, which helped the launch go viral before we even had a name! We're about to bare a big secret is breaking zzzle pie one a time. the first to solve it. @wtfalisxdoing @wtfalisxdoing WTF are you launching? 003 @georgiagadsbybypr 2026 Credibility & trust are always essential She worked with a dermatologist to formulate all of her products, and has collaborated with her on content, boosting brand trust and credibility - the foundations of a successful launch. reale actives reale actives 004 @georgiagadsbybypr 2026 Your launch needs to feel authentic & aligned Alix has always documented her acne journey across her socials and been open and honest about her struggles, making the launch of her skincare line feel authentic, aligned, and very on brand! Acne (7) I've gotten a lot of questions about my skincare journey on accutane. This is just my experience with accutane. #notpaidpromotion 7.6M views I hope this helps someone struggling with their skin so excited to talk more about this! #allthingsacne 3.1M views #stitch with @alix earle hope this helps anyone struggling to cover their acne/scars with makeup #allthingsacne 6.2M views It hurt but its worth it! @Marissa Roque the best esthetician #acne #microneedling #acnescars 5.3M views And theyre so painful 005 @georgiagadsbybypr 2026 Traditional media opportunities aren't dead She lined up traditional media opportunities, like The Tonight Show with Jimmy Fallon, to continue building momentum post-announcement, rather than letting it fall flat after the initial buzz. THE TONIGHT SHOW JIMMY FALLON 006 @georgiagadsbybypr 2026 Your launch strategy can't rely on personal branding alone Instead of relying solely on her personal brand and large audience, Reale Actives had a full strategy behind it (e.g. building hype, sending PR packages, TV appearances), which is why the launch was so successful! reale actives reale actives