Here are some of the PR and marketing moments you might have missed from last night's Super Bowl.

@georgiagadsbypr

18.4K followers · usually 856 views a post

Views

10.1K

Likes

453

Comments

SoundTikTok sound · original sound - georgiagadsbypr

Promoted product

Unearth PR

Unearth PR is a public relations agency that offers expertise in navigating public criticism and securing press coverage for founders.

8 videos

Why it worked

The video provides high-value, timely commentary on trending pop culture moments, positioning the creator as an expert in PR and marketing while naturally leading viewers to her professional services.

Summary

The creator analyzes several high-profile PR and marketing strategies observed during the Super Bowl halftime show and commercials. She highlights how celebrities and brands leveraged the event to boost their personal brands and public image.

Structure

1Introduction to Super Bowl marketing moments
2Analysis of Bad Bunny's Adidas product placement
3Breakdown of Amelia Dimoldenberg's Uber Eats ad strategy
4Discussion of Alix Earle's celebrity transition

Original caption

Here are some of the PR and marketing moments you might have missed from the 2026 Super Bowl 💡 Bad Bunny debuted his latest collaboration with Adidas. Amelia Dimoldenberg grew her personal brand worldwide by featuring next to A Listers in an Uber Eats ad. Alix Earle appeared in Bad Bunny’s half-time show just after announcing her new Netflix documentary series - signalling her growth from TikTok star to celebrity. Kim Kardashian and Lewis Hamilton debuted their relationship in a subtle PR-led way. And Tiffany Haddish is going viral for a hilarious joke she made, furthering her visibility as a comedian. What do you think of these PR and marketing moments from this year’s Super Bowl? #SuperBowl #superbowlhalftimeshow #badbunny #kimkardashian #marketingstrategy

More from @georgiagadsbypr

More breakout videos from this creator.

Transcript

Here are some of the PR and marketing moments you might have missed from last night's Super Bowl. Bad Bunny debuted his new silhouette for Adidas. The shoe launches today, so less than 24 hours after the Super Bowl performance. And what better way to get eyes on your Adidas collaboration than wearing the shoes at your halftime show? And did you spot Amelia Dimoldenberg in the Uber Eats ad? If you're not familiar with her, she is the host of one of the UK's biggest celebrity interviewing shows, and she's cracking an American audience in this ad next to A-listers Matthew McConaughey and Bradley Cooper. And it's a great strategy from Uber Eats too, who'll be using the ad to engage a worldwide audience. Speaking of personal brands, who was this performing next to Bad Bunny? It was none other than Alix Earle, the TikTok star who's now transforming into an A-list celeb. She performed in the halftime show alongside A-list celebs like Pedro Pascal, Jessica Alba, Cardi B. And with her new Netflix reality show having just been announced, are her and her family aiming to become the next Kardashians? And speaking of Kardashians, at this Super Bowl, Kim Kardashian debuted her new relationship with Formula 1 star Lewis Hamilton. But from a PR perspective, this is no casual choice. They likely intentionally chose this moment to make their relationship public because they knew the majority of the attention would be on Bad Bunny and the halftime show. So whilst the pair have made a few headlines, it's given them a little bit more privacy than it normally would if they had just announced this out of the blue. And lastly, Tiffany Haddish went viral for her hilarious support of Bad Bunny's halftime show. As an actress and stand-up comedian, there is nothing better for your personal brand than going viral for making an off-the-cuff hilarious joke. And if you like staying up to date with all things PR and marketing, make sure to follow along because I share updates like this all the time.