so this ham and cheese sandwich cost $30

@cindyeatsnyc

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Why it worked

The video leverages a relatable 'outrage' hook regarding the high cost of living in NYC, which encourages viewers to comment and share their own experiences with overpriced food.

Summary

A creator reviews an overpriced ham and cheese sandwich from a deli in the Upper East Side of New York City. He expresses his disappointment with the quality of the sandwich relative to its high price.

Structure

1Introduction of the sandwich and its price
2Location reveal at EAT deli
3Visual inspection of the sandwich ingredients
4Taste test and reaction
5Final rating and verdict

On-screen text

Expensive Upper East Side Food $32 ham & cheese so this ham and cheese sandwich cost $30 $16.00 HALF $29.00 WHOLE

Transcript

so this ham and cheese sandwich cost $30. uh we're at the Upper East Side right now. we went to a deli called EAT. and you know you can clearly see there's not a lot going on here. two slices of ham you got a couple slices of cheese some Mayo some mustard and their home cooked bread I guess. are we serious. are we serious. giving this anything else besides 2 is a crime. absolute crime.

Original caption

Would you pay $32 for this? #Foodie #nyc #newyorkcity #FoodLover #foodreview #food #nycfood #nycrestaurants #RestaurantReview #review #foodtiktok #nyclife