Trying PopUp Bagels first NJ location

@vinmatano

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Promoted product

PopUp Bagels

Taste the best bagels in town — baked fresh daily and paired with handcrafted schmears. Order, pre-order, or find a PopUp Bagels location near you for hot, flavorful bites on the go.

2 videos2 creators

Why it worked

The video leverages local interest in a trendy new opening and uses a controversial, opinionated take on 'bagel culture' to drive engagement and comments.

Summary

A creator visits the newly opened PopUp Bagels location in New Jersey to review their product. He critiques the bagel's texture and the shop's limited menu, comparing it unfavorably to traditional local bagel shops.

Structure

1Introduction to the new location
2Tasting the bagels and butter
3Critiquing the texture and menu
4Comparing to traditional bagel culture

Original caption

Trying PopUp bagels first New Jersey location in Westfield, NJ #popupbagels #westfieldnj #nj

More from @vinmatano

Product placement

The video is a review of PopUp Bagels, showing the storefront, the interior, the menu, and the product itself.

On-screen text

Trying PopUp Bagels first NJ location 📍Westfield, NJ

Transcript

Trying PopUp Bagels first New Jersey location. Let's see if it's worth the hype. All right, we got three everything bagels. Garlic rosemary butter. Pretty soft, I gotta say. It's very warm. It is warm, I'll give you that. You gotta rip it and dip it. The bagel's really good. Pretty good. Maybe a little bit underdone, honestly. It's like very doughy. I agree. It's obviously going to do well, there's like so many kids in this area, and they have ridiculous cream cheese, like tiramisu, apple pie. If you're from New Jersey or New York, this is not bagel culture in New Jersey and New York. Your best bagel shop is the one that's down the street from you that you've been going to for years, kind of smells a little bit, but they don't even make sandwiches here. So you only get bagels and butter or cream cheese. Three bagels, $15 with butter. Get out of here.