Surprising my sister with her dream Nespresso machine

@bysandylin

512.0K followers · usually 5.7K views a post

Views

1.1M

Likes

7.3K

Comments

24

Shares

71

Selling · Other Product

Nespressoseen in 4 videos →https://www.nespresso.com/ ↗

Why it worked

The video leverages a relatable 'moving into a new home' narrative and a heartwarming surprise element, making the product placement feel like a natural part of the story rather than a forced advertisement.

Summary

A woman surprises her sister, who recently moved into an empty house, with a new Nespresso machine. The video documents the unboxing and setup of the machine in the sister's kitchen.

Structure

1Surprise reveal of the gift
2Tour of the empty house
3Unboxing the Nespresso machine
4Setting up the machine
5Making the first cup of coffee

Product placement

The Nespresso Creatista machine is the central focus of the video, shown being unboxed, assembled, and used.

Call to action

perfect festive season to get your love ones a Nespresso

Original caption

At least now she can wake up feeling refreshed with her new @Nespresso Creatista machine, but she still needs a fridge 🙃 Literally the perfect gift for your love ones! #NespressoPartner

More from @bysandylin

Their other posts in the index, biggest breakout first.

On-screen text

Surprising my sister with her dream Nespresso machine my sister just bought a house and she has literally no furniture so i bought her an Nespresso machine to surprise her haha this is for you we don't have a fridge yet we don't have an island supposed to be an island 3rd piece of furnitures Counting the # of times she says "wow" wow wow wow #2 wow wow wow #3 so nice this is the cup wow #4 wow #4 Got a little Nespresso perfect festive season to get your love ones a Nespresso new addition to your empty house

Transcript

Surprising my sister with her dream Nespresso machine. My sister just bought a house and she has literally no furniture so I bought her an Nespresso machine to surprise her. Haha this is for you. We don't have a fridge yet, we don't have an island. There's literally nothing in here. 3rd piece of furniture. Counting the number of times she says wow. Wow. Wow. Wow. Wow. So nice. This is the cup. Wow. Oh my god. That is so chic. So chic. Got a little Nespresso. Perfect festive season to get your love ones a Nespresso. New addition to your empty house.