I think I may have girlbossed a little too close to the sun.

@bysandylin

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SoundTikTok sound · Aesthetic

Promoted product

Gustogusto.com

Why it worked

The video uses a relatable 'girlboss' hook to transition into a genuine pain point, making the product feel like a necessary tool rather than a forced advertisement.

Summary

A business owner shares her experience managing a global team and payroll using Gusto. She highlights the platform's ease of use for international payroll and tax season preparation.

Structure

1Relatable struggle of business ownership
2Introduction of Gusto as the solution
3Explanation of global team payroll challenges
4Social proof and G2 ranking mention
5Call to action for 3 months free

Product placement

Original caption

as business owners, we are wearing so many hats at once, and Gusto takes this task off our plate. Click the link in my bio to get your first three months free! #doitwithgusto #choosegusto #ad@Gusto

More from @bysandylin

Call to action

Click the link in bio for 3 months free

On-screen text

I Think Girlbossed A little too close to the sun Click the link in bio for 3 months free ✨

Transcript

I think I may have girlbossed a little too close to the sun. And now I have real responsibilities and people to pay. But thank God for Gusto. And my co-founder and I live in different continents. Our team is fairly global and my co-founder and some of our contractors live in Australia and Gusto really helps us simplify international payroll. And with tax season coming up right now, you need to start thinking about payroll and think about switching over to Gusto, the number one payroll platform by G2 for Winter of 2025. And join nearly 400,000 small and mid-sized businesses. As business owners we already juggle with much on the daily basis, so let Gusto help you take payroll off that plate.