Why it worked
The video likely resonated due to its relatable humor about New Year's resolutions and the common struggle to balance indulgence with fitness goals, presented in a visually appealing and concise format.
Summary
The video shows a woman in workout clothes holding a Starbucks cup, seemingly heading to an 8 AM Pilates class. The on-screen text humorously suggests she believes this will offset her holiday indulgences.
Structure
- 1Woman in workout clothes with coffee
- 2Heading to Pilates class
- 3Humorous text about offsetting holiday drinks
On-screen text
Me showing up at my 8am
Pilates on today thinking it will
offset the drinks I had over the
holiday