Why it worked
The post resonated by contrasting a common feeling of inadequacy with tangible achievements, offering a relatable and inspiring message about self-worth.
Summary
The creator reflects on feeling like they haven't accomplished enough this year, then lists their actual achievements including significant business revenue, personal milestones, and family experiences. They conclude that their worth is not tied to their income.
Structure
- 1Feeling inadequate about accomplishments
- 2Listing business and personal achievements
- 3Realizing self-worth is independent of income
Product placement
The creator's business and personal brand are promoted through a list of accomplishments, with a Stan Store link provided in the bio.
On-screen text
Being hard on myself thinking I didn't accomplish enough this year...
What I actually accomplished:
-hit $2 million in revenue in my business
-went on 178+ walks
-started a podcast
-survived 37 migraines
-went on 74 bike rides with my family
-launched a community
-took my family on a Disney Trip
-realized my worth has nothing to do with how much money I make