Why it worked
The video taps into a highly relatable and emotional 'new parent' sentiment, using a simple, heartwarming visual to build community and engagement among other parents.
Summary
A father fans his wife while she breastfeeds their newborn baby. The video highlights the supportive nature of their partnership as new parents.
Structure
- 1Father fanning mother
- 2Mother breastfeeding baby
- 3Focus on supportive partnership
On-screen text
MY HANDS MAY BE FULL BUT THANK GOD THEY'RE NOT EMPTY