Okay first things first

@charlielawrance

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Why it worked

The video likely resonated due to its relatable critique of performative 'hustle culture' content, offering a straightforward and contrarian message that appeals to viewers tired of unrealistic influencer routines.

Summary

The creator critiques a fitness influencer's "morning routine" video, highlighting the lack of actual work and the absurdity of the influencer's actions. The creator argues that such routines are not life-changing and advises viewers to simply "do the work" instead of following such content.

Structure

1Critique of early morning routine
2Questioning the purpose of actions
3Dismissal of influencer's routine as unproductive
4Call to action: 'Just do the work'
5Rejection of 'millionaire routine' content

On-screen text

3:52 am 3:53 am 3:53 am 3:54 am 3:54 am 3:54 am 4:00 am 4:01 am 4:01 am 4:04 am PUSH UPS 4:38 am 4:40 am 4:42 am 4:42 am 4:55 am 5:46 am 5:47 am 5:49 am 6:01 am 6:02 am 6:03 am 6:03 am 6:07 am 6:17 am 6:17 am 6:18 am 6:20 am 6:23 am 6:52 am 7:30 am 7:36 am 7:40 am 7:51 am 7:52 am 8:00 am 8:21 am 8:23 am 8:35 am 8:43 am 8:45 am 9:05 am 9:09 am 9:15 am 9:15 THERE WE GO FINALLY DOES SOME WORK AT A NORMAL TIME WHY THE FUCK DID YOU NEED TO GET UP AT 3:50 TO OF THAT NONSENSE APART FROM THE WORKOUT WORKOUT STRAIGHT RAGEBAIT TROLLING NO WAY IS THIS HIS EVERYDAY ROUTINE CHANGE YOUR LIFE IT WILL SLOW YOU DOWN BECAUSE GUESS WHAT WILL DOING THE ACTUAL WORK HE'S BEEN AWAKE FOR ALMOST 4 HOURS SINGLE BIT OF WORK THAT'S ADDING REVENUE TO HIS BUSINESS OR HIS LIFE HE GOES TO BED LIKE A TODDLER LIKE

Original caption

Is it the path to financial independence or more social media BS? #entreprenuer #sidehustle #business

More from @charlielawrance

Their other posts in the index, biggest breakout first.

Transcript

Okay first things first, why are you brushing your teeth as soon as you get up? You haven't even eaten anything. There's nothing in your teeth. Also stupid wake up time. Also stupid wake up time. Of course, he's got the nose strip. That's what I really need some 4:04 push ups. So looking at the 9:15. There we go, he finally does some work at a normal time. Why the fuck did you need to get up at 3:50 to of that nonsense apart from the workout workout. Straight ragebait trolling. No way is this his everyday routine. You know what's gonna change your life? None of this. Just do the fucking work. You need to stop procrastinating. Stop thinking I need a millionaire's routine like this nonsense. And I bet you he goes to bed like a toddler like.