Fix a yacht cruise website struggling to get bookings with me (part 2)

@uxwithsophia

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Why it worked

The video provides high-value, educational content that demonstrates the creator's expertise, building trust and authority without a pushy sales pitch.

Summary

The creator analyzes website analytics for a yacht cruise business to identify why they are struggling to get bookings. She discovers that users aren't scrolling far enough to see the booking form and that the mobile site is not properly optimized.

Structure

1Identify the problem
2Analyze landing page data
3Discover user behavior issues
4Compare mobile vs desktop engagement
5Propose UX improvements

Product placement

The creator is showcasing her professional UX design services by demonstrating her analytical process on a client's website.

On-screen text

Fix a yacht cruise website struggling to get bookings with me (part 2) UxwithSophia

Original caption

Fix a yacht cruise website struggling to get bookings with me (part 2) #userexperience #fixmywebsite #websitedesign #morebookings #entrepreneurtok #uxdesign #businessowners

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Transcript

Let's get into the details of how people were using the site. First thing I checked was where people were landing when they opened the site, and I discovered around 46% were landing on the homepage. Then I looked at the bookings and I found out that users don't scroll enough to see the booking form. I also checked the behavior across devices and it turns out the mobile had more traffic, but desktop users were way more engaged, which says a lot about the mobile not being properly optimized. I wrote a detailed internal report of my findings which I will present to my client.