A founder

@uxwithsophia

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SoundTikTok sound · ANOTHER DAY

Promoted product

UXwithSophia

Hi, I’m a UX Designer and Consultant, sharing product design tips, and freelance advice to help you grow as a creative professional. For business inquiries: sophianwajuo@gmail.com

2 videos

Why it worked

The video addresses a common pain point for founders (low app usage) and offers a counter-intuitive solution (focus on core experience over features), presented in a relatable, story-like format.

Summary

The video explains that a common mistake founders make is adding more features when their app isn't being used, when the real issue is often the core user experience. A smooth core experience is key to user retention.

Structure

1Founder reached out due to low app usage
2They added features hoping to retain users
3The real issue was the core experience
4More features can worsen the problem

Original caption

Want me to review your app or website? Book a 1-on-1 UX audit or consultation. #saasfounder #techstartup #appfounder #uxdesign #startups

More from @uxwithsophia

Product placement

UXwithSophia: ACTS - This is the brand/name of the creator's business, which is implied to be the service being offered. Removing it would change the context of the video as it's the creator's identity. It is the subject of the video.

Call to action

Want me to review your app or website? Book a 1-on-1 UX audit or consultation.

On-screen text

A founder A founder once reached out because people because people weren't using their app they'd been adding new features hoping users would stick around but after but after reviewing the app I realised the issue I realised the issue wasn't a lack of features but the core experience but the core experience itself if users are still struggling with more features just make things worse but when the experience feels smooth users will keep coming back

Transcript

A founder once reached out because people weren't using their app. They'd been adding new features hoping users would stick around. But after reviewing the app, I realised the issue wasn't a lack of features, but the core experience itself. If users are still struggling with, more features just make things worse. But when the experience feels smooth, users will keep coming back.