Overshot — find the TikToks breaking out, and what they're selling

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Learn mo

@uxwithsophia

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Selling · SaaS › Other SaaS

Notion

Why it worked

The video provides actionable advice on improving CTAs, using relatable examples from well-known brands, which resonates with founders and business owners looking to optimize their conversion rates.

Summary

The video explains that vague calls to action like "Learn More" or "Get Started" are ineffective. It advises using strong, specific CTAs, citing examples from Airbnb and Notion, to drive user action and increase conversions.

Structure

1CTAs are not always effective
2Strong CTAs drive action
3Examples of strong CTAs
4Stop using weak CTAs

Product placement

Uber (company, appears, removing it would not change video), Amazon (company, appears, removing it would not change video), Meta (company, acts, removing it would change video), Airbnb (company, acts, removing it would change video), Notion (app, acts, removing it would change video)

Call to action

Find a rental

On-screen text

Learn mo Learn more is not a C Learn more is not a CTA, Get started is Get Started Learn more is not a CTA, Get started is also not a CTA. if you want hig if you want higher sign ups and if you want higher sign ups and conversions on your websi if you want higher sign ups and conversions on your website or applic th then your C ta then your C ta should tell users exactly wh then your C ta should tell users exactly what to do nex brands lik brands like Uber, Arma Met Meta do not Meta do not use vague and Meta do not use vague and weak CTA they they use stro they use strong they use strong CTAs that dri they use strong CTAs that drive action for exam Airbnb Airbnb says Airbnb says "find a rental Airbnb says "find a rental" and not get starte Airbnb says "find a rental" and not get started notion not get started notion says "tr not get started notion says "try try notion for so st so stop using ver so stop using very weak CTAs and star and start telling yo and start telling your users ex and start telling your users exactly what and start telling your users exactly what they will get.