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One mistake that I see on so many websites

@uxwithsophia

1.1K followers · usually 637 views a post

Views

3.3K

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230

Comments

Selling · SaaS › Other SaaS

Stripe

Why it worked

The video provides valuable UX/website design advice by focusing on user empathy and pain points, which resonates with a broad audience interested in improving their online presence. The subtle integration of a well-known platform like Stripe as an example makes the advice more concrete without being overly salesy.

Summary

The video explains that a common mistake on websites is leading with features instead of addressing user pain points. By validating user struggles and showing how the product fits into their lives, businesses can build emotional connections, leading to better engagement and conversions.

Structure

1Mistake: leading with features
2Solution: validate user struggles
3Benefit: emotional connection
4Result: higher conversions

Product placement

The video shows the Stripe website, highlighting its features and the companies that trust it. The speaker discusses website design principles and how to connect with users, using Stripe as an example of a platform that addresses user needs.

On-screen text

Stripe Products Solutions Resources Customers Pricing Sign in Try for free Spend smarter. Move faster. Gain control and speed with modern cards, banking, expenses, accounting, and more — in 123 countries. Enter your work email Try for free Trusted by 30,000+ top companies. Substack ServiceTitan SeatGeek Lulu and Georgia Plaid TECVAS DOORDASH GONG dispatch health CURSOR SONOS ANTHROPIC The card is just the start. Everything you need to boost spending power and control — and eliminate manual work. Corporate cards Expense management Travel Bill pay Banking and treasury Freelance hiring - fixed 1. TELL US WHAT YOU NEED DONE Projects and workflows big and small. Kick off your freelance project under 5 mins. 2. WE INTRODUCE YOU TO THE RIGHT PERSON Other within a few hours, we'll introduce you to freelancers who will be a great fit. 3. HIRE, PAY, COLLABORATE, CONTINUE Access an entire network of freelance talent and a seamless process to end. The most experienced network of freelance eCommerce talent We've reviewed over 15,000 developers, designers, and marketers and have selected the top 3%

Original caption

It’s about showing you actually care about the people that make your product (website or mobile app) valuable in the first place. If they don’t feel seen or understood, they won’t engage. They won’t convert. So instead of leading with features you’re proud of, lead with what they care about. Show them how your product fits into their life, not just your pitch. Emotional connection is what gets them to stick around. #websitedesign #websitereview #uxdesigner website design website review website designing tips tech ux designer startup founder website designer ux ui design