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@meals_with_mar — 22x breakout selling lemon blueberry cheesecake cookie recipe | Overshot

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21.8×Talking HeadBefore / After hookLifestyle

Hook

These cookies may have changed my life.

@meals_with_mar

9.2K followers · usually 1.8K views a post

Views

37.0K

Likes

1.1K

Comments

6

Shares

480

SoundTikTok sound · Steven Universe

Promoted product

lemon blueberry cheesecake cookie recipe

Why it worked

The video taps into the popular trend of visually appealing food content with a clear demonstration of a delicious-looking dessert. The creator's enthusiastic endorsement and the unique flavor combination of huckleberry and cheesecake likely resonated with viewers seeking new baking ideas.

Summary

The creator shares their experience making huckleberry cheesecake cookies using a recipe from In Bloom Bakery. They highlight the cream cheese filling and the process of rolling the cookies in sugar before baking, ultimately recommending the recipe as their new favorite.

Structure

1Introducing the cookies
2Explaining the recipe modification
3Demonstrating the filling and dough process
4Showing the finished cookies
5

Original caption

These cookies may have changed my life. For the recipe, visit the page of @In Bloom Bakery or search online for “lemon blueberry cheesecake cookie recipe in bloom”. #cookierecipe #cookies #DessertRecipes #sweettreats

More from @meals_with_mar

More breakout videos from this creator.

Recommending the recipe

Product placement

In Bloom Bakery (ACTS - creator mentions following their recipe, removing it would change the origin of the recipe; it is a bakery, so it sells baked goods, but the specific product here is the recipe itself, not the bakery's output. Therefore, the recipe is the subject, and the bakery is the source of the recipe, making it incidental.)

Call to action

visit the page of @In Bloom Bakery or search online for “lemon blueberry cheesecake cookie recipe in bloom”

On-screen text

Huckleberry Cheesecake Cookies

Transcript

These cookies may have changed my life. I use the lemon blueberry cheesecake cookie recipe from In Bloom Bakery but I use huckleberries instead of blueberries. It has a cream cheese filling that you freeze before stuffing it into the cookie dough and rolling them in sugar before baking. I followed the recipe to a T and they came out absolutely perfect. Definitely my new favorite cookie recipe. Highly recommend.

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