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158Talking HeadStory Open hook
Hook
e.l.f. Cosmetics just airdropped PR to the middle of the ocean.
@sailawaymedia
22.9K followers · usually 6.9K views a post
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1.1M
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128.2K
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323
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Why it worked
The video leverages a high-interest viral event to provide a 'marketing breakdown,' which appeals to business-minded viewers while keeping the content entertaining and relevant.
Summary
The creator analyzes a viral marketing stunt by e.l.f. Cosmetics, where the brand airdropped a care package to a solo sailor crossing the Pacific Ocean. She explains why this unconventional PR move was effective for the brand's image and audience engagement.
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Transcript, structure and on-screen text
5 beats, a 143-word transcript and 44 lines of on-screen text — the parts you need to write your own version.
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Original caption
@e.l.f. Cosmetics just showed every single brand how to do PR the right way. Airdrop or nothing hahaha #marketing #advertising #pr #influencermarketing #socialmediamarketing #elfcosmetics #sailing
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