HAILEY BIEBER IS PLAYING A DIFFERENT GAME

@sailawaymedia

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SoundTikTok sound · original sound - sailawaymedia

Promoted product

Rhoderhodeskin.com

Skincare essentials developed by Hailey Rhode Bieber. Designed to nourish your skin barrier, giving instant dewy glow and improving the look of skin over time.

24 videos19 creators

Why it worked

The video provides high-value business analysis by deconstructing a popular brand's strategy, which appeals to entrepreneurs and marketers looking for actionable insights.

Summary

The creator analyzes the marketing strategy behind Hailey Bieber's brand, Rhode, highlighting how their intentional product launches and hype-building tactics create high demand. She explains why this approach is more effective for long-term brand success compared to scaling too quickly.

Structure

1Introduction to Hailey Bieber's unique marketing strategy
2Analysis of Rhode's product launch and scaling approach
3Breakdown of the hype-building and influencer seeding process

Original caption

Rhode’s playbook works every single time, and it’s soooo good, hope you guys are TAKING NOTES ✍🏼✍🏼✍🏼 #rhode #marketing #businessgrowth #dtc #sephorabrand

More from @sailawaymedia

Product placement

Rhode skincare products are shown throughout the video as examples of successful marketing.

Call to action

LET ME KNOW WHAT YOU GUYS THINK

On-screen text

HAILEY BIEBER IS PLAYING A DIFFERENT GAME MOST PEOPLE AREN'T AWARE INTENTIONAL THIS RHODE LAUNCH ACTUALLY IS WE KNOW HAILEY AND TEAM BROKE RECORDS WITH THEIR SEPHORA LAUNCH AND THE PEOPLE HAVE BEEN BEGGING FOR MORE PRODUCTS AND RETAIL LOCATIONS AND HONESTLY, WITH ELF'S BACKING, THEY COULD BE SCALING LIKE CRAZY BUT THEY'RE NOT THEY'RE STICKING TO THE STRATEGY THAT MADE THEM SO GOOD IN THE FIRST PLACE THEIR TAGLINE, WHICH IS ONE OF EVERYTHING REALLY GOOD AND THEIR POCKET BLUSH, GLAZING MILK, AND PEPTIDE LIP TREATMENTS HAVE ALWAYS BEEN THEIR BEST SELLERS SO FOR THEM TO ITERATE ON THAT AND DROP THE POCKET BRONZER AND THE HIGHLIGHT MILK IS GENIUS THEY'RE FOLLOWING THEIR TRIED AND TRUE TREND WHERE HALEY STARTS TEASING THE PRODUCTS MONTHS IN ADVANCE THEY'RE BUILDING UP HYPE THEN THEY GET THE PRODUCTS IN THE HANDS OF PERFECTLY ON BRAND CREATORS ANNOUNCE THE DROP, AND THEN FLOOD OUR FEED WITH CONTENT SO PEOPLE WILL PAY WHATEVER IT COSTS TO GET THIS STUFF IN THEIR HANDS ON LAUNCH DAY GUYS, THIS IS HOW YOU BUILD A BRAND THAT PEOPLE ARE OBSESSED WITH SO MANY BRANDS TOTALLY DROP THE BALL BY TRYING TO SCALE TOO FAST OR LAUNCHING TOO MANY PRODUCTS WHICH TOTALLY MESSES UP WHAT PEOPLE WERE OBSESSED WITH IN THE FIRST PLACE RHODE IS BUILDING A BUSINESS THAT'S GOING TO LAST LET ME KNOW WHAT YOU GUYS THINK, AND I CAN'T WAIT TO GET MY HANDS ON THIS STUFF

Transcript

HAILEY BIEBER IS PLAYING A DIFFERENT GAME. MOST PEOPLE AREN'T AWARE OF JUST HOW INTENTIONAL THIS RHODE LAUNCH ACTUALLY IS. WE KNOW HAILEY AND TEAM BROKE RECORDS WITH THEIR SEPHORA LAUNCH, AND THE PEOPLE HAVE BEEN BEGGING FOR MORE PRODUCTS AND RETAIL LOCATIONS. AND HONESTLY, WITH ELF'S BACKING, THEY COULD BE SCALING LIKE CRAZY. BUT THEY'RE NOT. THEY'RE STICKING TO THE STRATEGY THAT MADE THEM SO GOOD IN THE FIRST PLACE. THEIR TAGLINE, WHICH IS ONE OF EVERYTHING REALLY GOOD. AND THEIR POCKET BLUSH, GLAZING MILK, AND PEPTIDE LIP TREATMENTS HAVE ALWAYS BEEN THEIR BEST SELLERS. SO FOR THEM TO ITERATE ON THAT AND DROP THE POCKET BRONZER AND THE HIGHLIGHT MILK IS GENIUS. THEY'RE FOLLOWING THEIR TRIED AND TRUE TREND WHERE HALEY STARTS TEASING THE PRODUCTS MONTHS IN ADVANCE. THEY'RE BUILDING UP HYPE, THEN THEY GET THE PRODUCTS IN THE HANDS OF PERFECTLY ON BRAND CREATORS, ANNOUNCE THE DROP, AND THEN FLOOD OUR FEED WITH CONTENT. SO PEOPLE WILL PAY WHATEVER IT COSTS TO GET THIS STUFF IN THEIR HANDS ON LAUNCH DAY. GUYS, THIS IS HOW YOU BUILD A BRAND THAT PEOPLE ARE OBSESSED WITH. SO MANY BRANDS TOTALLY DROP THE BALL BY TRYING TO SCALE TOO FAST OR LAUNCHING TOO MANY PRODUCTS, WHICH TOTALLY MESSES UP WHAT PEOPLE WERE OBSESSED WITH IN THE FIRST PLACE. RHODE IS BUILDING A BUSINESS THAT'S GOING TO LAST. LET ME KNOW WHAT YOU GUYS THINK, AND I CAN'T WAIT TO GET MY HANDS ON THIS STUFF.