ALIX EARLE IS PLAYING ON ANOTHER LEVEL

ALIX EARLE IS PLAYING ON ANOTHER LEVEL. JUST PUT FORTUNE 500 CEO'S TO SHAME WITH THIS PRODUCT LAUNCH. BUT SHE IS SO GOOD, I BET YOU DIDN'T EVEN REALIZE THAT SHE'S BEEN SUBLIMINALLY SELLING YOU THIS FOR WEEKS. POSTING THESE GET UNREADY WITH ME'S, HINTING AT WHAT KIND OF SKINCARE SHE'S BEEN USING. AND THEN AS THE BIG LAUNCH APPROACHES, SHE DROPS THIS MYSTERIOUS WTF IS ALIX DOING INSTAGRAM PAGE. SHE PUTS UP THIS BILLBOARD IN SOHO THAT'S A GIANT PUZZLE AND GIVES THE PUZZLE PIECES OUT TO A BUNCH OF NEW YORK CITY INFLUENCERS THAT WE ALL KNOW AND LOVE, CHALLENGING THEM TO PIECE THE WHOLE THING TOGETHER. SO NOW EVERYBODY IS TALKING ABOUT THIS AND SHE'S TURNED THE WHOLE THING INTO A GUESSING GAME. THIS IS 100% PULLING FROM HAILEY BIEBER'S LAUNCH PLAYBOOK. FOR MONTHS PRIOR TO LAUNCHING RHODE, SHE WAS POSTING GET READY WITH ME'S, TEASING THE PRODUCT. AND THE WHOLE IDEA OF TURNING A BIG LAUNCH INTO AN EXPERIENTIAL GAME IS THE PERFECT WAY TO TURN A REAL EVENT INTO VIRAL CONTENT. OBVIOUSLY, I'M NOT SURPRISED BY ONE BIT AT HOW BRILLIANT THIS IS, AND I AM VERY EXCITED TO SEE WHAT ALIX DOES NEXT. BUT LET ME KNOW WHAT YOU GUYS THINK.