I Am

@andrewhoare_

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Selling · Other Product

Custom Mosaic Designerseen in 3 videos →https://stereohoare.com/pages/custom-mosaic-designer ↗

Why it worked

The video effectively uses a relatable rags-to-riches narrative combined with a visually engaging and unique product (Lego album covers) to capture audience interest. The creator's ability to break down a seemingly impossible goal into understandable metrics and leverage social media trends makes the content compelling and shareable.

Summary

The creator shares their journey of building a business by creating Lego mosaics of album covers, aiming to sell one billion bricks. They illustrate the scale of this goal and explain how social media has made it more achievable for small businesses.

Structure

1Introduction of delusion and past struggles
2The idea of creating Lego album covers
3Scaling the business and moving to an office
4Setting the goal of selling 1 billion bricks
5Illustrating the scale of the goal

Original caption

Episode 5 #business #entrepreneur #SmallBusiness #startup #ecommerce

More from @andrewhoare_

Their other posts in the index, biggest breakout first.

6

Explaining how social media enables success

Product placement

Nike (appears, does not act, removing it does not change video) Stereo Hoare (appears, does not act, removing it does not change video)

Call to action

Follow along to watch me either hit it or keep proving that

On-screen text

I Am Two Broke too much hands of covers over later Tiny my Student themselves goal 'Selling 1 Billion which realise actually 1 billion bricks 1 Brick Second 32 stacked other Khalifa 4000 number Bonnie it social game need with budgets crafted resonate people just story people enough doing doesn't impossible entire EPISODE 2 'Selling a Billion Bricks' dropped EPISODE 4 'Selling a Billion Bricks' billion 1,000 years 400 YEARS total 2,123,840 Follow hit proving

Transcript

I am delusional. Two years ago I was a broke uni student with too much hands on my hands. So I came up with the idea of turning album covers over into Lego. Over 50 covers later, I moved out of my tiny bedroom and into my own office. But the student debts aren't gonna pay themselves. So I set the goal of selling 1 billion bricks. Which sounds crazy until you realise how big a billion actually is. Like if I sold a brick a second, it would take me 32 years. If I stacked them on top of each other, it would reach the Burj Khalifa 4000 times. It's a number so big, Bonnie couldn't even reach it. But there is hope. Social media has changed the game. You no longer need a big business with huge marketing budgets. Just well-crafted videos that resonate and can reach millions of people. Just story. People find it enough doing doesn't seem so impossible. Documenting the entire journey. 'Selling a Billion Bricks' has already dropped. The goal of selling a billion bricks from taking in 1000 years to only 400. With the current total being 2,123,840. Follow along to watch me either hit it or keep proving that