The video uses a highly relatable 'ordinary person' narrative combined with transparent, impressive financial milestones to build authority and trust, making the viewer more receptive to the creator's course.
Summary
The creator shares his journey of scaling his business revenue from $10,000 to over $300,000 per month in under two years. He emphasizes that he is an ordinary person and encourages viewers to set ambitious goals and persist until they achieve them.
Structure
1Acknowledge skepticism from viewers
2Identify with ambitious viewers
3Share personal revenue growth story
4Define the 'ordinary' mindset for success
5Call to action to set ambitious goals
Product placement
The video is a personal story about business growth that serves as a soft-sell for the creator's 'Time To Build' course, which is linked in his bio.
Original caption
Never in my wildest dreams did I imagine I’d be where I am right now… But here I am. #mindsetshift #contentcreator #onlinebusiness
More from @tomnoske
Their other posts in the index, biggest breakout first.
Call to action
Set something so crazy it seems completely unreasonable and then start ticking the boxes to get there.
On-screen text
nervous about
making this video
$50,000 USD
$10,000 AUD
$49,500
$100,000
$101,000
$176,000
$318,000 USD
$300,000
Transcript
I'm really nervous about making this video because there is inevitably going to be a group of you that watch this and think, that's unbelievable. I don't believe that. You're full of sh*t, Tom, and you're going to let me know in the comments section. But there is also inevitably going to be a group of people watching this video who are just like me. And when you see someone achieving something crazy or outstanding, you don't see it as unbelievable. You see it as something that you can also do. So I'm making this video for you. Back in June of 2022, I set myself the goal of making $50,000 USD in a single month. And for context, at the time, my record month in my business as a videographer, so not even as my digital product business, but as a videographer, my record month at the time was $10,000 AUD. To go from that to making $50,000 USD in a single month might as well have been landing on the moon for me at the time. But after setting that goal and then after surrounding myself with content of people doing those sort of levels, in November, just a few months later, I made my first $49,500 and something dollars in a single month, which obviously is just shy of the goal, but I couldn't believe it. I'd done something that just a few months prior might as well have been completely out of reach in that moment. In November of 2022, I set myself the goal of wanting to get to $100,000. And in June of 2023, I made $101,000, which at the time was absolutely insane. But again, it was a goal that I set. I hit that $49,000 month and I thought to myself, well, f*ck, if I can do this, why can't I double it? And I did that in September. Just a few months later, I went on to make $176,000 in my business, which is again something that I could not believe at the time. Which brings me to today. It's February 29th, 2024. I turned 27 years old yesterday on the 28th, and my business for February has made $318,000 USD, which is f*cking insane to be honest. It's something that I don't think I ever thought would be possible for me. And I'm someone who does see other people achieving things and generally has an ambitious and audacious side to me, and I still could not have possibly comprehended that I would have been here just two years ago. And I think the reason why I'm telling you this is because I am such an ordinary person. I don't have anything extraordinary about me. I'm not crazy talented. I don't have some dramatic unfair advantage. At most, I have an above average work ethic and a high level of persistence. I'm just the type of person who will not f*ck off. I just refuse to quit. And that's put me in a place now where my business does or has done $300,000 for the month. So if you are at all ambitious, if you are the type of person who sees other people doing things and thinks that you can do it too, I promise you, you can. So set something so crazy it seems completely unreasonable and then start ticking the boxes to get there. Because if you can do that, if you can start to check those boxes 12 months, 24 months, 36 months from now, you'll be in a place you're barely able to comprehend. I hope this video helps.
