Evolution of our energy water's packaging design

@drinkorka

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Promoted product

Orka Energy Water

Amazon.com : Orka Energy Water – Sugar-Free, Zero-Calorie, Non-Carbonated Caffeinated Water (12oz Cans, Mango Peach) | 150mg Natural Caffeine + Natural L-Theanine for Jitter-Free Focus & Energy : Grocery & Gourmet Food

20 videos

Why it worked

The post effectively uses a visual storytelling approach to showcase the product's design evolution, tapping into consumer interest in branding and product development. The clear progression from initial concepts to the final viral design, combined with the intriguing contrast of high caffeine content presented as simple water, likely resonated with viewers.

Summary

This post showcases the evolution of Orka Energy Water's packaging design from 2023 to 2025. It highlights the design process, including early concepts and refinements, emphasizing the goal of making the product look like water while containing 150mg of caffeine.

Structure

1Introduction to the packaging design evolution (2023-2025)
2Early concept: clear can to show it's just water
3First renderings: not great, wanted to leverage the clear can

Original caption

#design #packagingdesign #energydrinks #caffeine #artjourney

More from @drinkorka

Product placement

The video prominently features cans of Orka Energy Water throughout, showcasing different design iterations and flavors. The product is the central subject of the post.

Call to action

Let us know what you think :)

On-screen text

Evolution of our energy water's packaging design 2023-2025 2023 We knew it had to be clear. The consumer had to be able to see that, despite sitting next to energy drinks, it was just water First renderings. Not great- we wanted to leverage the clear can more, not cover it up D1 D2 D3 D4 Better, but still off. Mint Raspberry White Tea Mango Peach Loved the simplicity of this. Creates a moment where you clearly see 150mg of caffeine but it looks just like water...! First version we sold. It went extremely viral and had great feedback, but there was still work to do... The black text was too hard to read, and we didn't love the white back panel... Needed to make the back panel transparent and add white outline to the text Today's version! Let us know what you think :)