"How did it take you 2 years to put caffeine in water?"

@drinkorka

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SoundTikTok sound · original sound - dystopiandreamgirl

Promoted product

Orka Energy Water

Amazon.com : Orka Energy Water – Sugar-Free, Zero-Calorie, Non-Carbonated Caffeinated Water (12oz Cans, Mango Peach) | 150mg Natural Caffeine + Natural L-Theanine for Jitter-Free Focus & Energy : Grocery & Gourmet Food

20 videos

Why it worked

The video uses a relatable "behind-the-scenes" narrative of startup struggles and eventual success, making the product launch feel earned and authentic. The humor and honesty in depicting failures, combined with the satisfying reveal of the final product, likely resonated with viewers interested in entrepreneurship and new products.

Summary

This video chronicles the 24-month journey of developing and launching Orka Energy Water. It highlights key milestones from business plan development and branding to production challenges and eventual success, showcasing the product's various flavors.

Structure

1Introduction: The question of why it took so long to create caffeinated water.
2Development Phase: Business plan, brand, and can design.
3Product Testing: Lab taste testing to perfect flavors.

Original caption

#startup #entrepreneur #energydrink #abba

More from @drinkorka

Product placement

The video showcases the development and final product of Orka Energy Water, including its branding, can design, and different flavors (Mango Peach, Raspberry White Tea, Mint).

Call to action

The video implies a successful launch and product availability, with the final slides showing the product and the caption stating "They're beautiful". The bio link directs to an Amazon purchase page.

On-screen text

"How did it take you 2 years to put caffeine in water?" Months 0-3: Developed business plan Months 3-6: Developed the brand and can design Months 6-9: Read Infinite Jest Months 9-12: Taste tested in the lab to get the flavor right Months 12-15: First failed production run (realizing why there aren't clear cans in the market) Months 15-18: Second failed production run 😭 Month 18-21: Another one 😥 Months 21-23: Hired a full team to help Michael Moriarty Co-Founder Mike Andreessen Chief Technology Officer Fitzcarraldo Director of Large Scale Projects Nash Hale Co-Founder Jamie Hyneman Director of Applied Science Kilgore Trout Director of Investor Relations Ilya Rostov Chief Financial Officer Avril Incandenza Director of Compliance Chin God God of Chins Natalie Coughlin Chief Marketing Officer Karen Walker Director of Human Resources Aemond Targaryen Marketing Associate Month 24: Mission accomplished! They're beautiful 😍 ENERGY WATER Mango Peach Orka 0 Calories 150mg Caffeine 0 Sugar 12 FL OZ (355ML) ENERGY WATER Raspberry White Tea Orka 0 Calories 150mg Caffeine 0 Sugar 12 FL OZ (355ML) ENERGY WATER Mint Orka 0 Calories 150mg Caffeine 0 Sugar 12 FL OZ (355ML)