"How did it take you 3 years to put caffeine in water??"

@drinkorka

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Selling · Other Product

Orka Energy Waterseen in 13 videos →https://www.amazon.com/dp/B0GX7NJRRM?maas=maas_adg_64DE1927BF86F548E31419035D783F9E_afap_abs&ref_=aa_maas&tag=maas ↗

Why it worked

The post uses a compelling narrative structure, detailing the struggles and eventual triumph of launching a product. This relatable story of entrepreneurship, combined with the visual appeal of the product and the clear indication of its success (viral, sell-out), likely resonated with viewers and drove engagement.

Summary

This post chronicles the challenging journey of developing and launching Orka Energy Water, from initial concept and taste testing to overcoming supply chain issues and finally achieving market success. It highlights the difficulties in masking caffeine's bitterness while maintaining a water-like taste, the extensive lab work involved, and the eventual viral success and sell-out of the product.

Structure

1Introduction to the problem: caffeine in water.
2The goal: create a caffeine-infused water.
3The development process: extensive taste testing and formulation challenges.
4Launch and initial success: viral growth and sell-out.

Original caption

#startup #entrepreneur #caffeine #energydrinks #radiohead

More from @drinkorka

Their other posts in the index, biggest breakout first.

5

Supply chain crisis: production failures and inability to restock.

6Resolution: overcoming production issues and relaunching.

Product placement

The product, Orka Energy Water, is featured prominently throughout the post, showcasing its development process, launch, and eventual success. Different flavors are shown, and the brand name is clearly visible on the cans.

Call to action

The post implies a call to action by showcasing the successful product, encouraging viewers to seek it out, especially given its Amazon link in the bio.

On-screen text

"How did it take you 3 years to put caffeine in water??" *update The Goal: Take the caffeine in an energy drink and just put it in water. 2023: First lab visit. We thought it would be easy... Lots and lots of taste testing. Caffeine is bitter. We didn't want to use any artificial flavors or stevia... So it was all about getting the right flavor and the exact amount that masked the caffeine but still felt like water 15+ lab visits, thousands of mgs of caffeine consumed, and multiple panic attacks later... March 2025 We launched! And it goes better than we could've ever imagined... The drink goes viral, gets featured in the Wall Street Journal, and completely sells out after 3 months But it all came crashing down.... The next production run completely failed. Turns out there was a massive flaw in our supply chain and the first run going well was basically blind luck. At the peak of demand, we couldn't restock 😭 After 8 months, 5 failed production runs, and more stress than we could've ever imagined... War is over. She's beautiful 😍