"How'd it take you 2 years to put caffeine in water??"

@drinkorka

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SoundTikTok sound · original sound - radiohuey

Promoted product

Orka Energy Water

Amazon.com : Orka Energy Water – Sugar-Free, Zero-Calorie, Non-Carbonated Caffeinated Water (12oz Cans, Mango Peach) | 150mg Natural Caffeine + Natural L-Theanine for Jitter-Free Focus & Energy : Grocery & Gourmet Food

20 videos

Why it worked

The post uses a relatable "behind-the-scenes" narrative of product development, highlighting the challenges and dedication involved. This approach humanizes the brand and builds anticipation for the final product, making the reveal more impactful.

Summary

This post chronicles the development of Orka Energy Water, from the initial idea of putting caffeine into water to the extensive taste-testing and refinement process. It culminates in the reveal of the final product in three distinct flavors.

Structure

1Introducing the concept of putting caffeine in water.
2The goal: extract caffeine from energy drinks and put it in water.
3Initial lab visits and underestimation of the challenge.
4

Original caption

#startup #entrepreneur #caffeine #energydrinks #radiohead

More from @drinkorka

Product placement

The video showcases the development process of Orka Energy Water, from concept to final product. The product itself is featured prominently in the final slide, with cans of Orka Energy Water in Mango Peach, Raspberry White Tea, and Mint flavors.

Call to action

The post implies the product is available for purchase, with the creator's Amazon link provided in their bio.

On-screen text

"How'd it take you 2 years to put caffeine in water??" The Goal: Take all the caffeine from energy drinks and just put it in water Summer 2023: First lab visit. We thought it would be easy... Lots and lots and lots of taste testing. Caffeine is bitter. We didn't want to use any artificial sweeteners or stevia... so it was all about getting the right flavor and the exact amount that masked the caffeine but still felt like water 15+ lab visits, thousands of mg of caffeine consumed., and multiple panic attacks later... They're perfect Orka ENERGY WATER Mango Peach 0 Calories 150mg Caffeine 0 Sugar 12 FL OZ (355ML) Orka ENERGY WATER Raspberry White Tea 0 Calories 150mg Caffeine 0 Sugar 12 FL OZ (355ML) Orka ENERGY WATER Mint 0 Calories 150mg Caffeine 0 Sugar 12 FL OZ (355ML)