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🚀 Even NASA-grade tech can hit a flat when the price isn’t right. Brian Yennie and Earl Cole rolled into Shark Tank with a product that had the Sharks intrigued — tires made with space-age shape memory alloy, originally developed by NASA. These airless, elastic-metal tires promised never to go flat. But when the duo revealed their $20 million valuation and steep pricing, excitement quickly turned to skepticism. Despite the tech being undeniably impressive, the Sharks just couldn’t see the business case — and no deal was made. This moment is a powerful reminder that even groundbreaking innovation needs the right market fit. In business, pricing is just as important as the product. You can have the best invention in the world, but if your customers can’t afford it — or your valuation isn’t grounded in reality — success may remain out of reach. Would you pay a premium for a product like this? Follow @instaprenurs for more reels like this! Credit: Shark Tank #Entrepreneurs #Business #SharkTank #StartupLessons #Innovation #ProductMarketFit #PricingStrategy #BusinessReality #InventorsMindset #SmartTireCompany
