Great Products Don't need a Celebrity, Celebrity needs Them

@tb_kashifshahid

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Selling · Ecom Product

Palmonas https://palmonas.com/ ↗

Why it worked

The video leverages the social proof of a major celebrity endorsement, framed as an organic 'manifestation' story, which builds high trust and brand aspiration.

Summary

The founder of Palmonas shares the story of how Shraddha Kapoor organically discovered and became a fan of their jewelry brand. This connection led to a collaboration that significantly boosted the brand's visibility.

Structure

1Founder introduces the story of Shraddha Kapoor discovering the brand
2Founder explains how they found a customer named S. Kapoor
3Founder describes creating content around the celebrity connection
4Founder recounts meeting Shraddha Kapoor in person
5Sharks react to the story of the organic celebrity endorsement

Product placement

Palmonas jewelry is shown throughout the video, including a necklace on display and screenshots of Instagram interactions.

On-screen text

Great Products Don't need a Celebrity, Celebrity needs Them

Original caption

💍 Founded by Shraddha Kapoor & team, Palmonas is redefining luxury with demi-fine jewellery — style that empowers without the premium price tag. ✨.. . But here’s the twist: Will the Sharks see the shine or pass on the sparkle? 👀💸 . #palmonas #sharktankindia #shraddhakapoor #jewellerybrand #womeninbusiness #affordableluxury #startuplife #entrepreneurmindset #indianstartup #demifinejewelry #fashionwithpurpose #luxurystyle #sharktankpitch @Shark Tank @Iman Gadzhi

More from @tb_kashifshahid

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Transcript

It's a very interesting story. Ek din main aise hi Instagram dekh rahi thi, maine dekha Shraddha ka reel and usne usne Palmonas ka piece pehna hua tha. Jo hamara statement piece, in fact we have it on display here. I found one fan ki comment, usne likha tha ki your necklace is so pretty. Usme Shraddha ne reply kiya tha, mujhe toh itna pasand aaya ki maine paanch che aur manga liya hai. I went back, checked my orders, I found this customer called S Kapoor. Oh my god! And she was buying from us. And then maine wo reel banaya, you know. So wo sara content pieces humne collect karke dikhaya ki Shraddha wears Palmonas and hope this reel reaches Shraddha Kapoor and it did. And then she messaged me saying, Palavi I love Palmonas, I love what you're building. And maine wo chance le liya because mere liye toh Shraddha was the face that I was looking for. Yeah. Toh maine bola milte hai. I was eight and a half month pregnant. Toh hum gaye Mumbai, we spent entire day together and it just happened organically. Aur aap saade aath month pregnant mein jaa karke mile, aap sara din bitaye, usme aapne bhi bahut effort maari. Uska manifestation tha wo, Shraddha ko lekar. Actually manifestation.