Anupam loses his cool over billionaire Ritesh.

@tb_kashifshahid

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Selling · Other Product

Medial https://medial.app/ ↗

Why it worked

The video leverages the high-engagement, dramatic nature of reality TV clips to capture attention, while subtly integrating the brand Medial as the subject of the successful pitch.

Summary

This video features a clip from the show Shark Tank India where Ritesh Agarwal and Anupam Mittal are seen interacting with a startup team called Medial. The video highlights the team's pitch and the subsequent investment, showcasing the Medial brand throughout the segment.

Structure

1Introduction to the Shark Tank India clip
2Tense interaction between the judges and the startup team
3The startup team presents their business Medial
4The judges decide to invest in the startup
5The team celebrates their successful pitch

Product placement

The startup team is wearing shirts with the brand name 'Medial' printed on them, and they are shown receiving a check with the company name 'Medialapp Tech Private Limited'.

On-screen text

Original caption

Ritesh Agarwal founded OYO Rooms in 2013 to make budget hotels more accessible. His idea of standardizing small hotels quickly attracted investors and helped OYO grow rapidly. Despite challenges, he expanded OYO to global markets, making it one of India’s top startups. By his mid-20s, he became one of the country’s youngest self-made billionaires. Follow us for daily entrepreneurship content! Dm us to feature your story! #entrepreneur #entrepreneurs #entrepreneurlife #entrepreneurship #entreprenuerlifestyle #entrepreneurmindset #mindset #visionaryindians #business #businessmindset #riteshagarwal #oyo #oyofounderriteshagarwal

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Transcript

To ab aap 50 lakh ke liye unko disappoint, disappoint, isse pehle se banaya hua hai. Ek second, ek second. It's a disappointment. It's a disappointment. It's a disappointment. Ek second, check deta hu, phir uske baad aap discussion kijiye. Aapne deal diya nahi unhe. This is not the event that happened that I could ask the question. It wouldn't make sense if I asked in the beginning. Ek second, check deta hu, phir uske baad aap discussion kijiye. Aap 5 lakh dijiye, bada accha, I will ask the question. Congratulations, thank you so much. Thank you so much. Hamare time wale bhi sabko leke aayenge. Nahi bhai, main nahi. Ye startups nahi hai, jo aate hai unko leke aayenge. Nahi bhai, hum bhi ek startup hai.