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30.3Silent UGCOther hook
Hook
To be young, gifted, and black.
@coconutsummer69
4.9K followers · usually 3.2K views a post
Views
99.2K
Likes
17.2K
Comments
45
Shares
257
Why it worked
The video leverages a high-status location (Harvard Business School) combined with an aspirational, identity-focused caption that resonates with a specific community, driving engagement through relatability and social proof.
Summary
A group of young women pose for photos and videos in front of the Harvard Business School sign. The video uses a trending audio track and includes hashtags referencing Tatcha skincare products.
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Transcript, structure and on-screen text
3 beats and 1 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
Harvard Business School’s Finest #tobeyonggifedandblack #Tatcha #HarvardBusinessSchool #harvardmba #harvardbusiness #harvarduniversity #ivyleague #blackivyleague #YoungAndDriven #Tatcha #WomenInTech #19AndInHarvardBusinessSchool #POVHarvard #SomalisInTech #blackinbusiness #habeshatiktok #somalitiktok12 #coconutsummer69 #younggiftedandblack #ivyleague #businessadminstration #compsci #harvardsvmp #harvard2025 #harvardlaw #whatlikeitshard #legallyblonde #techdiaries #fintech #internship
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