To be young, gifted, and black.

@coconutsummer69

4.9K followers · usually 3.0K views a post

Views

99.2K

Likes

17.2K

Comments

45

Shares

257

SoundTikTok sound · original sound - max.painter11

Promoted product

Tatchahttps://www.tatcha.com ↗

Why it worked

The video leverages a high-status location (Harvard Business School) combined with an aspirational, identity-focused caption that resonates with a specific community, driving engagement through relatability and social proof.

Summary

A group of young women pose for photos and videos in front of the Harvard Business School sign. The video uses a trending audio track and includes hashtags referencing Tatcha skincare products.

Structure

1Group poses at Harvard Business School sign
2Individual poses and group shots
3Final group wave to camera

Product placement

Tatcha is mentioned in the caption hashtags, likely implying the creator uses or is sponsored by the brand.

On-screen text

To be young, gifted, and black.

Original caption

Harvard Business School’s Finest #tobeyonggifedandblack #Tatcha #HarvardBusinessSchool #harvardmba #harvardbusiness #harvarduniversity #ivyleague #blackivyleague #YoungAndDriven #Tatcha #WomenInTech #19AndInHarvardBusinessSchool #POVHarvard #SomalisInTech #blackinbusiness #habeshatiktok #somalitiktok12 #coconutsummer69 #younggiftedandblack #ivyleague #businessadminstration #compsci #harvardsvmp #harvard2025 #harvardlaw #whatlikeitshard #legallyblonde #techdiaries #fintech #internship