The video leverages the aspirational nature of attending an Ivy League school to build personal brand authority, with the product placement feeling organic to the lifestyle content.
Summary
A student documents her day at Harvard Business School, including attending classes and socializing. She briefly shows a Tatcha skincare product as part of her routine.
Structure
1Introduction to Harvard Business School day
2Classroom footage
3Campus tour
4Skincare product placement
5
Original caption
Day in my life as a a Harvard business school student #HarvardBusinessSchool #harvarduniversity #harvardmba #harvardbusiness #YoungAndDriven #Tatcha #WomenInTech #19AndInHarvardBusinessSchool #POVHarvard #SomalisInTech #blackinbusiness #habeshatiktok #somalitiktok12 #coconutsummer69 #younggiftedandblack #ivyleague
More from @coconutsummer69
More breakout videos from this creator.
Socializing with friends
Product placement
Tatcha skincare product is shown briefly during the routine segment.
On-screen text
DIML as a Harvard Business School student
Transcript
DIML as a Harvard Business School student. It's like always, they just want a piece of mine. I've been focused on the future.