5 months ago, I was just some random student.

@cluelysocial

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SoundTikTok sound · original sound - cluelysocial

Promoted product

Cluelycluely.ai

Join Cluely to build to new interaction layer of artificial intelligence. Cluely is a live meeting notetaker and AI that helps people win during calls — from students to professionals and sales reps. Explore open roles, our culture, and how we work.

17 videos9 creators

Why it worked

The video leverages a high-contrast 'POV' narrative that blends personal vulnerability with aspirational success, making the product feel like a natural extension of the founder's journey rather than an ad.

Summary

A young founder reflects on his rapid transition from a student to raising 5 million dollars for his startup, Cluely. He emphasizes that despite the external success, his core identity remains unchanged, attributing his progress to taking calculated risks.

Structure

1Reflecting on the past 5 months
2Highlighting the rapid growth and funding
3Sharing the vision for the company

Original caption

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More from @cluelysocial

Product placement

The product Cluely is mentioned in the caption and shown via a logo and office branding during the montage sequence.

On-screen text

POV: all you need is one year 5 months ago student And now raised 5 million dollars Cluely building a company change the world very little has changed took a risk Even moving forward trillionaire Mark Zuckerberg nothing about me that changed just be a series of well-calculated risks

Transcript

5 months ago, I was just some random student. And now, I raised 5 million dollars and I'm in this giant office and I'm building a company that I hope will change the world one day. And very little has changed about me except the fact that I took a risk. Even moving forward, if I do end up becoming like the next trillionaire, like as big as Mark Zuckerberg, there will be nothing about me that changed. It'll just be a series of well-calculated risks that I took.