5 months ago, I was just some random student.

@cluelysocial

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Selling · SaaS

Cluelyseen in 17 videos →https://trycluely.com ↗

Why it worked

The video leverages a high-contrast 'POV' narrative that blends personal vulnerability with aspirational success, making the product feel like a natural extension of the founder's journey rather than an ad.

Summary

A young founder reflects on his rapid transition from a student to raising 5 million dollars for his startup, Cluely. He emphasizes that despite the external success, his core identity remains unchanged, attributing his progress to taking calculated risks.

Structure

1Reflecting on the past 5 months
2Highlighting the rapid growth and funding
3Sharing the vision for the company
4Discussing the importance of taking risks
5Final message on personal growth

Product placement

The product Cluely is mentioned in the caption and shown via a logo and office branding during the montage sequence.

On-screen text

Original caption

this edit went crazy! @trycluely #founder #entrepreneur #cluely #sf #code #advice #motivation #goals #startup #career #socialmedia #viral #genz #success

More from @cluelysocial

Their other posts in the index, biggest breakout first.

POV: all you need is one year 5 months ago student And now raised 5 million dollars Cluely building a company change the world very little has changed took a risk Even moving forward trillionaire Mark Zuckerberg nothing about me that changed just be a series of well-calculated risks

Transcript

5 months ago, I was just some random student. And now, I raised 5 million dollars and I'm in this giant office and I'm building a company that I hope will change the world one day. And very little has changed about me except the fact that I took a risk. Even moving forward, if I do end up becoming like the next trillionaire, like as big as Mark Zuckerberg, there will be nothing about me that changed. It'll just be a series of well-calculated risks that I took.