this bag sold out in under 10 minutes using a 10 day launch strategy

@kate_sorenson

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SoundTikTok sound · original sound - kate_sorenson

Promoted product

All on Sevenallonseven.com.au

2 videos

Why it worked

The video provides high-value, actionable educational content for business owners while using the creator's own successful product launch as a credible case study.

Summary

The creator breaks down a 10-day social media marketing strategy used by the brand All on Seven to successfully launch and sell out their Billie bag. She outlines the specific content types posted each day to build hype and anticipation.

Structure

1Hook stating the result of the strategy
2Explanation of the 10-day plan
3Day-by-day breakdown of content
4Summary of the strategy's effectiveness
5

Original caption

This is how you hype a product launch to sell out 🚀 Screenshot and save this timeline. #productlaunch #sellout #SmallBusiness #marketing #socialmediamarketing #suedebag #studdedbag #suede#greenscreenvideo

More from @kate_sorenson

Product placement

The Billie bag by All on Seven is shown throughout the video as the primary case study for the marketing strategy.

Call to action

save this post

On-screen text

The Billie, your party girl bag this bag sold out in under 10 minutes using a 10 day launch strategy PRICE POINT The Billie bag is $299 aud. At All on Seven, we believe that true luxury lies in the details. Our handbags are designed to be more than just a seasonal accessory - they're an investment in quality and style, and are a lasting addition to your wardrobe. MATERIALS The Billie is crafted from 100% soft tan suede, accented with silver studs along it's border. Finished with the All on Seven logo, it's the perfect shoulder bag. As with all natural suede, its surface can develop slight tonal variations over time and with handling. This is a normal and beautiful characteristic of suede, adding to its charm and individuality. LAUNCH DATE The Billie bag will be available to shop on the 20th of January at 6pm AEDT. International shipping will be available for this drop. keep watching you were going to want to screenshot this launch timeline because it works for any product all on seven didn't just randomly post about their Billie bag they followed a strategic 10 day plan HYPE LAUNCH CALENDAR DAY 1 Reel DAY 2 Static DAY 3 Carousel Story DAY 4 DAY 5 Story DAY 6 Reel DAY 7 DAY 8 Carousel Story x2 DAY 9 Reel, Static and Story x3 DAY 10 Story save this post I'm going to take you through the details day by day a reel revealing style and new colour a static announcing the launch date a carousel showing the first taste a strategic rest day creating FOMO the details price materials launch date a reel displaying social proof a carousel and countdown timer in story to build anticipation launch day a founder reel limited quantity story reminder product details static post all followed by a sold out story less than 10 minutes after the product launch this 10 day strategy turn a 299 dollar bag into a must have event every single post had a purpose in the customer journey I'm Kate and I believe every product launch should feel like an event

Transcript

this bag sold out in under 10 minutes using a 10 day launch strategy. keep watching you were going to want to screenshot this launch timeline because it works for any product. all on seven didn't just randomly post about their billie bag, they followed a strategic 10 day plan. save this post I'm going to take you through the details day by day. day 1 a reel revealing style and new colour. day 2 a static announcing the launch date. day 3 a carousel showing the first taste. a strategic rest day creating FOMO. the details price materials launch date. a reel displaying social proof. a carousel and countdown timer in story to build anticipation. launch day a founder reel, limited quantity story reminder, product details static post, all followed by a sold out story less than 10 minutes after the product launch. this 10 day strategy turn a 299 dollar bag into a must have event. every single post had a purpose in the customer journey. I'm Kate and I believe every product launch should feel like an event.