okay let's talk about when a brand strikes gold

@kate_sorenson

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Selling · Ecom Product

Solene Cardiganseen in 2 videos →henne.com ↗

Why it worked

The video leverages curiosity and engagement by asking viewers to guess sales figures for a popular product, promising a reveal of actual data later. This creates anticipation and encourages interaction.

Summary

The creator discusses the popularity of Henne's Solene Cardigan, which sold out last winter and has been relaunched. They ask viewers to guess how many cardigans the brand sells daily online and promise to reveal the actual sales data later.

Structure

1Introduction to the topic of brands striking gold
2Question about daily sales of a specific cardigan
3Introduction of the creator and their expertise
4Announcement of the cardigan's relaunch and past success
5Call for audience guesses on daily sales
6Promise to reveal actual sales data

Original caption

💰 MONEY IN THE BANK: How many Solene cardigans are Henne selling a day online? Drop your guess in the comments👇🏼 #AustralianFashion #FashionDesigner #PowerOfOneProduct #EcommerceData #OnlineRetail #DigitalMarketing #SoloneCardigan #FashionTikTok#greenscreenvideo

More from @kate_sorenson

Their other posts in the index, biggest breakout first.

Product placement

The video prominently features the Henne brand and its 'Solene Cardigan', showing it in multiple colors and styles. The creator discusses its sales performance and relaunch.

Call to action

Drop your guess in the comments

On-screen text

HENNE Solene Cardigan $229.00 AUD Discover the Solene Cardigan - Crafted from an Alpaca blend fabrication. THE SOLENE CARDIGAN Our most sought after cardigan has returned Shop The Solene Essentials Best Sellers NOW LIVE Seasonal Layers DROP 2 Shop Now Free Shipping* Buy Now, Pay Later Click & Collect* Find Us In Store The Collector Valentina Petite Jean $229.00 AUD Aurora Shirt $229.00 AUD New Arrival Solene Cardigan $229.00 AUD COMING SOON | EARLY JUNE New Arrival Paris Dress $289.00 AUD

Transcript

okay let's talk about when a brand strikes gold what I want to know from you right now is how many of these cardigans you think Henne is selling each day online hi I'm Kate I make websites more profitable and marketing more memorable Henne just relaunched last year's best selling cardigan and after my post about them selling over 50 pairs of Valentina jeans every single day online I'm curious about their cardigan sales this cardigan completely sold out last winter and now it is back in four colours with a fifth coming very soon so what I want to know from you is how many of these cardigans do you think Henne is selling each day online drop your guess in the comments I will be revealing their actual sales data after next weekend so make sure you were following to see if you were right