wear it often and wear it well

@kate_sorenson

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Selling · Ecom Product

All on Sevenseen in 2 videos →

Why it worked

The video effectively uses relatable examples of common e-commerce marketing failures (broken links) to provide valuable, actionable advice. The creator's direct and slightly exasperated tone, combined with clear demonstrations of the problems, makes the content engaging and memorable.

Summary

The video highlights two instances of broken links in e-commerce marketing campaigns, first with "All on Seven" and then with "Girls with Gems". The creator emphasizes the importance of testing all links before launching campaigns or going live to avoid a broken customer journey and lost sales.

Structure

1Introduction to the problem of broken links in e-commerce
2Example 1: All on Seven's broken link in an email campaign
3Example 2: Girls with Gems' broken link in their mobile app
4The consequences of broken links: ruined customer journey and lost sales
5Call to action: always test your links, especially on mobile

Product placement

All on Seven: ACTS - it is a clothing brand whose products are shown and discussed. Removing it would change the video. The Billie bag: ACTS - it is a specific product from All on Seven that is the subject of the video. Removing it would change the video. Girls with Gems: ACTS - it is a clothing brand whose products are shown and discussed. Removing it would change the video. Tapcart: APPEARS - it is mentioned in the caption as a tool used, but not demonstrated or discussed in the video. Removing it would not change the video.

Original caption

🛍️ ECOM ESSENTIALS: test your links before you go live 🤦🏼‍♀️ don’t let broken links ruin your product launch! Shout out to @Jacquie I’d love to offer you some pointers on your abandon browse and abandon cart emails. They have huge potential! #emailmarketing #ecommercetips #mobileapp @tapcart #tapcart #digitalmarketing #retailtherapy #fashiontiktok #allonseven @allonseven

More from @kate_sorenson

Their other posts in the index, biggest breakout first.

On-screen text

wear it often and wear it well why do great brands that are absolutely killing it sabotage their product launches? can someone please tell me hi I'm Kate I make websites more profitable and marketing more memorable all on 7 recently launched their twice sold out Billy bag in a new colour SHOP NOW Our most highly anticipated drop is live. Meet your new favourite shoulder bag, designed for the nights you want to be remembered. PRODUCT SHEET - MODEL the billie FORM SHOULDER BAG COLOUR TRUFFLE COMPOSITION 100% genuine suede with silver accent studs DIMENSIONS 28cm x 13cm x 28cm 2025 By producing small quantity drops, we ensure each piece is special and exclusive to our customers. There will be no re-stocks. SHOP THE BILLIE all on 7 recently launched their twice sold out Billy bag in a new colour all on 7 recently launched their twice sold out Billy bag in a new colour exciting right I click the shop now button and I am taken to a 404 page Page not found Continue shopping people this is email marketing 101 Page not found Continue shopping you always test your link before scheduling or before sending Page not found Continue shopping you always test your link before scheduling or before sending then today it happened again girls with gems recently dropped a new Sneaky Link collection so I jumped onto their mobile app to get shopping so I jumped onto their mobile app to get shopping and the new arrivals banner isn't actually linking to anything NO PRODUCTS We were not able to locate products in this collection and the new arrivals banner isn't actually linking to anything so here we've got two brands two different issues the same problem a broken customer journey Keep Shopping before sending any email or going live on your site or going live on your app before sending any email or going live on your site or going live on your app please click every single link get a colleague to check every link or get a friend to check every single link and test on mobile too because that is where most people read emails and it is where people are shopping on apps don't let a simple link check ruin your product launch ruin your customer experience or lose you sales always test your links, always always test your links, always I'm Kate catch you on the next one

Transcript

why do great brands that are absolutely killing it sabotage their product launches? can someone please tell me hi I'm Kate I make websites more profitable and marketing more memorable all on 7 recently launched their twice sold out Billy bag in a new colour SHOP NOW Our most highly anticipated drop is live. Meet your new favourite shoulder bag, designed for the nights you want to be remembered. PRODUCT SHEET - MODEL the billie FORM SHOULDER BAG COLOUR TRUFFLE COMPOSITION 100% genuine suede with silver accent studs DIMENSIONS 28cm x 13cm x 28cm 2025 By producing small quantity drops, we ensure each piece is special and exclusive to our customers. There will be no re-stocks. SHOP THE BILLIE all on 7 recently launched their twice sold out Billy bag in a new colour all on 7 recently launched their twice sold out Billy bag in a new colour exciting right I click the shop now button and I am taken to a 404 page Page not found Continue shopping people this is email marketing 101 Page not found Continue shopping you always test your link before scheduling or before sending Page not found Continue shopping you always test your link before scheduling or before sending then today it happened again girls with gems recently dropped a new Sneaky Link collection so I jumped onto their mobile app to get shopping so I jumped onto their mobile app to get shopping and the new arrivals banner isn't actually linking to anything NO PRODUCTS We were not able to locate products in this collection and the new arrivals banner isn't actually linking to anything so here we've got two brands two different issues the same problem a broken customer journey Keep Shopping before sending any email or going live on your site or going live on your app before sending any email or going live on your site or going live on your app please click every single link get a colleague to check every link or get a friend to check every single link and test on mobile too because that is where most people read emails and it is where people are shopping on apps don't let a simple link check ruin your product launch ruin your customer experience or lose you sales always test your links, always always test your links, always I'm Kate catch you on the next one