wear it often and wear it well

wear it often and wear it well why do great brands that are absolutely killing it sabotage their product launches? can someone please tell me hi I'm Kate I make websites more profitable and marketing more memorable all on 7 recently launched their twice sold out Billy bag in a new colour SHOP NOW Our most highly anticipated drop is live. Meet your new favourite shoulder bag, designed for the nights you want to be remembered. PRODUCT SHEET - MODEL the billie FORM SHOULDER BAG COLOUR TRUFFLE COMPOSITION 100% genuine suede with silver accent studs DIMENSIONS 28cm x 13cm x 28cm 2025 By producing small quantity drops, we ensure each piece is special and exclusive to our customers. There will be no re-stocks. SHOP THE BILLIE all on 7 recently launched their twice sold out Billy bag in a new colour all on 7 recently launched their twice sold out Billy bag in a new colour exciting right I click the shop now button and I am taken to a 404 page Page not found Continue shopping people this is email marketing 101 Page not found Continue shopping you always test your link before scheduling or before sending Page not found Continue shopping you always test your link before scheduling or before sending then today it happened again girls with gems recently dropped a new Sneaky Link collection so I jumped onto their mobile app to get shopping so I jumped onto their mobile app to get shopping and the new arrivals banner isn't actually linking to anything NO PRODUCTS We were not able to locate products in this collection and the new arrivals banner isn't actually linking to anything so here we've got two brands two different issues the same problem a broken customer journey Keep Shopping before sending any email or going live on your site or going live on your app before sending any email or going live on your site or going live on your app please click every single link get a colleague to check every link or get a friend to check every single link and test on mobile too because that is where most people read emails and it is where people are shopping on apps don't let a simple link check ruin your product launch ruin your customer experience or lose you sales always test your links, always always test your links, always I'm Kate catch you on the next one