BACK IN STOCK BEST SELLERS

@kate_sorenson

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Selling · Ecom Product

VRG GRL vrggrl.com ↗

Why it worked

The video likely performed well because it identified a specific, actionable marketing mistake made by a brand, offering a lesson in email marketing strategy and discount code management that is relevant to other e-commerce businesses.

Summary

The creator discovered that an old welcome discount code for the fashion brand VRG GRL was still active, despite the brand having updated its marketing strategy to focus on value over discounts. The creator highlights this oversight as a missed opportunity for the brand and a potential source of lost revenue.

Structure

1Discovering an old discount code
2Showing the brand's website and products
3Revealing the active discount code
4Explaining the brand's new strategy
5Highlighting the missed opportunity

Product placement

The video shows the VRG GRL website, including product listings and a welcome email, highlighting the brand's clothing and its marketing strategy.

Call to action

Original caption

Are you leaking 💰 because old discount codes are still active? @VRG GRL is losing money from welcome codes they forgot to deactivate! #australianfashion #vrggrl #vergegirl #fashiontiktok #emailmarketing #discountcode #welcomediscount #devynskirt #sequinskirt

More from @kate_sorenson

Their other posts in the index, biggest breakout first.

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On-screen text

BACK IN STOCK BEST SELLERS VRG GRL SEARCH NEW ARRIVALS SHOP NEW DEVYN SEQUIN MIDI SKIRT BLACK $119.00 AUD DEVYN SEQUIN TOP BLACK $109.00 AUD BEHATI MAXI DRESS BLACK $145.00 AUD KYRA JACQUARD BLAZER PISTACHIO $239.00 AUD FEATURED IN ELLE AUSTRALIA marie claire VOGUE BAZAAR RUSSH BACK IN STOCK SHOP RESTOCK BACK IN STOCK BEST SELLERS VRG GRL SEARCH FILTER SORT BRIE MIDI SKIRT ROMA $119.00 AUD VINTAGE LOVER BIAS CUT MAXI DRESS ROMA $139.00 AUD DEVYN LACE PANTS BLACK $99.00 AUD DEVYN LACE TOP BLACK $89.00 AUD DEVYN SEQUIN TOP LACE $109.00 AUD DEVYN SEQUIN SKIRT LACE $119.00 AUD DON'T BE AFRAID TO EXPERIMENT IS HERE VRG GRL SEARCH Back DEVYN SEQUIN MIDI SKIRT LACE 35 REVIEWS $119.00 AUD COLOUR SIZE SELECT SIZE XXS AU 4 US 0 XS AU 6 US 2 S AU 8 US 4 ADD TO CART CART YOU'VE EARNED FREE SHIPPING ON THIS ORDER! DEVYN SEQUIN MIDI SKIRT LACE SIZE: 8 QTY: 1 $119.00 SHIPPING: SUBTOTAL: CHECKOUT DON'T BE AFRAID TO EXPERIMENT IS HERE VRG GRL SEARCH Back DEVYN SEQUIN MIDI SKIRT LACE 35 REVIEWS $119.00 AUD COLOUR SIZE SELECT SIZE XXS AU 4 US 0 XS AU 6 US 2 S AU 8 US 4 ADD TO CART CART YOU'VE EARNED FREE SHIPPING ON THIS ORDER! DEVYN SEQUIN MIDI SKIRT LACE SIZE: 8 QTY: 1 $119.00 SHIPPING: SUBTOTAL: CHECKOUT USE CODE ZFZ64KM2 for 10% off your first purchase xx T&Cs Apply. Excludes sale items and selected brands* SHOP NOW We're so happy to be here. Kate. Welcome Thanks so much for joining the VRG GRL community! Our mission is to inspire creativity and confidence through style, with thoughtful silhouettes designed to fit with ease, hand- painted prints and fabrics you'll want to live in. We'll be dropping into your inbox regularly to keep you updated on the latest and to inspire your creative side. With love, VRG GRL xx SHOP NOW MOST-LOVED SHOP NOW INSTAGRAM TIKTOK FACEBOOK No longer want to receive these emails? VRG GRL 2023. 12 Byres Street, Newtown. VRG GRL acknowledges the Tuurbal and Jagal people as the traditional custodians of the lands on which we operate.

Transcript

This brand's year-old discount code still works. And I don't think they know about it. Hi, I'm Kate. I make websites more profitable and marketing more memorable. So I was shopping on this brand's website when I remembered I had their welcome email from February 2023 buried in my inbox. Look what I found. Use code ZFZ64KM2 for 10% off your first purchase xx. T&Cs Apply. Excludes sale items and selected brands. Shop Now. We're so happy to be here. Kate. Thanks so much for joining the VRG GRL community! Our mission is to inspire creativity and confidence through style, with thoughtful silhouettes designed to fit with ease, hand-painted prints and fabrics you'll want to live in. We'll be dropping into your inbox regularly to keep you updated on the latest and to inspire your creative side. With love, VRG GRL xx. Shop Now. Most Loved. Shop Now. Instagram, TikTok, Facebook. VRG GRL 2023. 12 Byres Street, Newtown. VRG GRL acknowledges the Tuurbal and Jagal people as the traditional custodians of the lands on which we operate. The crazy part, their current welcome emails don't even offer discount codes anymore. They have completely changed their strategy. This isn't just about lost revenue. It is creating an inconsistent customer experience. Their team launched this really smart new email strategy focused on value instead of discounting. But they have completely missed and deactivated the old welcome codes. Has a brand ever forgotten to deactivate your code?