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72.3Silent UGCBefore / After hookLifestyle
Hook
this is your sign to make s'mores brownies this summer
@nataliefelikian
10.7K followers · usually 7.3K views a post
Views
260.4K
Likes
31.3K
Comments
386
Shares
8.2K
Why it worked
The video uses high-quality, satisfying visuals of a popular, seasonal comfort food, which triggers strong viewer engagement through visual appeal and relatability.
Summary
A person prepares and bakes a batch of s'mores brownies in a kitchen. The video shows the layering of graham crackers, brownie batter, and marshmallows before baking and slicing the final product.
Structure
- 1Layering graham crackers in a baking dish
- 2Spreading brownie batter over the crackers
- 3Baking the brownie base
- 4Adding marshmallows and toasting them in the oven
- 5Slicing and presenting the finished s'mores brownies
On-screen text
this is your sign to make s'mores brownies this summer
Original caption
I love summer
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