3 things I did to go from $0 to $40M ARR

@jayhoovy

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SoundTikTok sound · Someday We Will Dream About Today

Promoted product

Stan

Why it worked

The video provides actionable business advice framed as a personal success story, making it relatable and aspirational for founders. The "build in public" strategy, highlighted as a key growth driver, also serves as a meta-commentary on the effectiveness of content marketing for business growth.

Summary

The creator shares three key strategies that led to building their company, Stan, from $0 to $40M ARR. These strategies include building in public, hiring smart individuals, and adopting a "give give give" mentality. The video concludes with a call to follow along as they aim to scale Stan to $100M ARR.

Structure

1Introduction: $0 to $40M ARR
2Strategy 1: Build in public
3Strategy 2: Hire smart people
4Strategy 3: "Give Give Give"
5Future goal: Build Stan to $100M ARR

Product placement

Stan (company): ACTS - it is the company being built and discussed, its success metrics are shared. Removing it would change the entire video. Stan.store (link aggregator): APPEARS - it is the destination of the bio link, but the video is about building the company Stan, not the link aggregator itself. Removing it would not change what happens in the video.

Call to action

Original caption

no paid ads. no shortcuts. just these 3 things for 4 years straight 🙏 building Stan to $100M ARR and documenting all of it...

More from @jayhoovy

On-screen text

3 things I did to go from $0 to $40M ARR I went from building Stan alone in my dorm room to building a $40M company Here are 3 things that helped me get to where I am 1. Build in public I shared everything — Our ARR, mistakes, rejections — all publicly That content became Stan's distribution engine. We never spent a single dollar on paid ads 2. Hire people smarter than you Building businesses is a team sport, and I'm only looking for the top players That's why we have a 0.5% acceptance rate You'd be amazed at what the right group of people can build together 3. "Give Give Give" This mantra changed my life for the better If you solely focus on helping other people before expecting anything back, you'll grow immensely That's how we grew 10x in a single year Follow along as I build Stan to $100M ARR